SAAS PAID SOCIAL AGENCY · B2B & B2C
SaaS paid social that turns attention into customers.
Show relevant audiences what your software can do. We combine audience targeting, creative testing, and campaign management to drive qualified demos, trials, and purchases.
Let’s talk about your paid social.
Reach relevant audiences
Introduce your software to people with a reason to use it.
Test what gets people to act
Compare messages, visuals, and offers around your product.
Measure beyond engagement
Track demos, trials, purchases, and what they cost.
MAKE YOUR PRODUCT EASY TO UNDERSTAND
Show what your software does and why it matters.
Meta Ads · June 1–September 22, 2026
CREATIVE STRATEGY
Give people a reason to take the next step.
Your ads may reach people who haven’t heard of your software. We build creative around a recognizable problem, a useful product benefit, and a clear invitation to act.
Start with the problem
Test messages around the tasks, frustrations, and goals that make your product relevant to its audience.
Show the product in action
Use product walkthroughs, feature demonstrations, and customer examples to explain how your software helps.
Connect the ad to the next step
Match the message and landing page so people know what to expect when they explore your product, start a trial, book a demo, or buy.
START WITH YOUR AUDIENCE
Choose platforms that fit your buyers.
We recommend where to start based on your product, audience, budget, and available creative. Each channel gets a defined goal and a plan for measuring results.
MATCH THE BUYING JOURNEY
Different buyers.
Different paths to conversion.
Whether customers book a demo, start a trial, or buy directly, we shape the creative, offer, and campaign goals around how they choose your software.
SOFTWARE FOR BUSINESSES
B2B SaaS paid social
Show relevant professionals how your software helps their team. Use product demonstrations, customer stories, and clear offers to support evaluation and encourage a demo, trial, or purchase.
What we measure: Qualified demos, sales opportunities, and paying customers, depending on your sales model and available tracking.
SOFTWARE FOR CONSUMERS
B2C SaaS paid social
Show how your software solves a familiar problem or makes a task easier. Test messages, visuals, and offers that lead people from discovering your product to trying or buying it.
What we measure: Trial-to-paid conversion, purchases, and ad spend per paying customer, depending on your product and available tracking.
HOW WE WORK
Launch with a plan.
Improve with each test.
01
Review & plan
Review your product, audience, existing campaigns, and creative. Agree on the platforms, offer, budget, and conversion goals, then decide what the first tests should answer.
02
Create & launch
Prepare the agreed ad copy and creative, build campaigns, and check landing pages and tracking. Launch with a clear plan for comparing messages, visuals, or offers.
03
Learn & improve
Review which ads generate meaningful customer actions and at what cost. Use the findings to refine creative, adjust spending, and plan the next tests.
Let’s make You Viral
Each review explains what we spent, what we learned, and what we recommend next. We account for the time customers take to convert and make any tracking gaps clear.
CONNECTED SERVICES
Connect paid social with your wider marketing.
QUESTIONS, ANSWERED
Before we get started.
Budgets, creative and what is included.
How much does paid social management cost, and is ad spend included?
Management fees and advertising spend are separate. Our fees depend on the platforms, campaign complexity, creative requirements, and scope of work. Your proposal sets out management fees, the advertising budget, and any additional production costs before you commit.
How much should we budget for advertising?
We recommend a starting budget based on your audience, product pricing, acquisition goals, and existing campaign data. We agree on what the initial test should tell us and focus the budget on a manageable number of audiences and creative ideas.
Do you create the ads, or do we need to supply them?
We develop creative concepts and ad copy, with asset production agreed in the proposal. We can work with your existing brand assets, product recordings, and customer material. Before starting, we confirm what we’ll create, what your team will supply, and any additional design, editing, or filming required.
Which paid social platform should we start with?
We review your audience, offer, budget, and available creative before recommending a starting platform. We also consider existing campaign results and how customers buy your software. The recommendation includes what we’ll test and how we’ll assess progress.
Do we need video to get started?
Not necessarily. We can plan an initial campaign around suitable images, product screenshots, or carousel ads. Where a demonstration would help explain your software, we may recommend product recordings or video as part of the creative plan.
Should we use lead forms within the platform or send people to our website?
We assess how much information people need before taking action and what your team needs to qualify an inquiry. We may test platform lead forms, website landing pages, or both. We compare lead quality and later customer outcomes alongside the cost of each submission.
How do you decide whether a campaign is working?
We agree on meaningful conversion goals and assess results alongside spending. Depending on your product, those goals may include qualified demos, sales opportunities, or paid purchases. We account for the time customers take to convert and explain any tracking gaps when recommending changes.
Is paid social different from social media management?
Yes. This service covers paid advertising strategy, creative testing, campaign management, and performance reporting. Organic posting, responding to comments and messages, and ongoing community management are outside this scope unless separately agreed.
LET’S TALK ABOUT YOUR SAAS PAID SOCIAL
Show the right people what your product can do.
Launching your first campaigns or improving existing ads? We’ll discuss your goals, where paid social could help, and whether Vemlo is a fit.
Start with your product.
Share your website, target audience, and what you want to achieve. If you already have ads or creative, tell us what you’ve tried.
Prefer email? info@vemlo.com