E-commerce SEO

E-commerce SEO that grows organic revenue, not just sessions

SEO for Shopify, WooCommerce, BigCommerce and Adobe Commerce stores. Category pages, product SEO, technical fixes and reporting in organic revenue.

Why it matters

How e-commerce buyers search

Most e-commerce revenue from search comes from category and product pages, not blog posts. Stores lose that revenue to duplicate URLs, faceted navigation that wastes crawl budget, thin category copy and product pages that never get indexed.

We run e-commerce SEO as a revenue channel: fix the platform foundations, build category pages that match how shoppers search, optimize products at scale and report on organic revenue, orders and margin.

Industries

E-Commerce industries we work with

Our approach

How we run E-commerce SEO

  1. 1

    Fix crawl and indexation

    Faceted navigation, variant URLs, pagination, canonicals and site speed, so search engines spend their time on pages that sell.

  2. 2

    Build category demand capture

    New and improved collection or category pages for the exact product searches shoppers make, with useful copy, filters and internal links.

  3. 3

    Optimize products at scale

    Templates for titles, descriptions, structured data and reviews, plus hand-written copy for your top sellers.

  4. 4

    Report in revenue

    Organic revenue, orders and conversion rate by category in GA4 and your platform, not just traffic.

Included

What every program includes

  • Technical e-commerce audit
  • Category and collection page program
  • Product page optimization
  • Product and merchant schema
  • Digital PR and link building
  • Organic revenue reporting

Reporting

What we measure

  • Organic revenue and orders
  • Non-brand category rankings
  • Indexed product coverage
  • Free listings and AI shopping visibility

FAQs

E-commerce SEO questions

Do you work with stores on any platform?

Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce (Magento) and headless builds. We have worked around the SEO limits of each.

Will SEO cut into our paid search?

It usually makes paid more efficient. As organic covers more non-brand terms, you can shift spend to products and terms where paid still wins.

Do you handle platform migrations?

Yes. Replatforming is one of the riskiest moments for organic revenue. We map redirects, preserve rankings and monitor closely after launch.

Work with Vemlo

Make organic search your best lead source.

Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.