E-commerce SEO
E-commerce SEO that grows organic revenue, not just sessions
SEO for Shopify, WooCommerce, BigCommerce and Adobe Commerce stores. Category pages, product SEO, technical fixes and reporting in organic revenue.
Why it matters
How e-commerce buyers search
Most e-commerce revenue from search comes from category and product pages, not blog posts. Stores lose that revenue to duplicate URLs, faceted navigation that wastes crawl budget, thin category copy and product pages that never get indexed.
We run e-commerce SEO as a revenue channel: fix the platform foundations, build category pages that match how shoppers search, optimize products at scale and report on organic revenue, orders and margin.
Industries
E-Commerce industries we work with
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Shopify SEO
Shopify SEO that works around the platform's limits
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WooCommerce SEO
WooCommerce SEO that makes WordPress stores fast and findable
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BigCommerce SEO
BigCommerce SEO for catalog-heavy stores
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Magento SEO
Magento SEO for complex, high-volume stores
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Fashion E-commerce SEO
SEO for fashion and apparel brands with seasonal catalogs
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Jewelry SEO
Jewelry SEO for high-consideration purchases
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Furniture SEO
Furniture SEO for big-ticket online and in-store sales
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Beauty E-commerce SEO
SEO for beauty and skincare brands
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Supplement SEO
Supplement SEO that builds trust and repeat customers
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B2B E-commerce SEO
B2B e-commerce SEO for buyers who search by spec
Our approach
How we run E-commerce SEO
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1
Fix crawl and indexation
Faceted navigation, variant URLs, pagination, canonicals and site speed, so search engines spend their time on pages that sell.
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2
Build category demand capture
New and improved collection or category pages for the exact product searches shoppers make, with useful copy, filters and internal links.
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3
Optimize products at scale
Templates for titles, descriptions, structured data and reviews, plus hand-written copy for your top sellers.
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4
Report in revenue
Organic revenue, orders and conversion rate by category in GA4 and your platform, not just traffic.
Included
What every program includes
- Technical e-commerce audit
- Category and collection page program
- Product page optimization
- Product and merchant schema
- Digital PR and link building
- Organic revenue reporting
Reporting
What we measure
- Organic revenue and orders
- Non-brand category rankings
- Indexed product coverage
- Free listings and AI shopping visibility
FAQs
E-commerce SEO questions
Do you work with stores on any platform?
Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce (Magento) and headless builds. We have worked around the SEO limits of each.
Will SEO cut into our paid search?
It usually makes paid more efficient. As organic covers more non-brand terms, you can shift spend to products and terms where paid still wins.
Do you handle platform migrations?
Yes. Replatforming is one of the riskiest moments for organic revenue. We map redirects, preserve rankings and monitor closely after launch.
Work with Vemlo
Make organic search your best lead source.
Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.
