Hospitality SEO

Hospitality SEO that drives direct bookings and inquiries

SEO for hotels, wedding and event venues, attractions and tour operators. More direct bookings and inquiries, fewer commissions to OTAs and directories.

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5.0 on Google 5.0 on Clutch

Why it matters

How accommodations & entertainment buyers search

Travelers, couples and event planners start on Google and increasingly in AI assistants. Online travel agencies and directories win most of those searches and charge you for the booking.

We help hospitality and entertainment businesses take that demand back: strong local and destination rankings, pages for every room type, event and experience, and tracking for direct bookings and inquiries so you can see commissions you no longer pay.

Industries

Accommodations & Entertainment industries we work with

Our approach

How we run Hospitality SEO

  1. 1

    Own the destination searches

    Rank for "where to stay", "venues near" and "things to do" searches in your area, not just your brand name.

  2. 2

    Build pages for every offer

    Room types, packages, event spaces, menus, tours and experiences, each with photos, details and a clear way to book or inquire.

  3. 3

    Strengthen local and map presence

    Google Business Profile, hotel and things-to-do listings, reviews and local partnerships that drive prominence.

  4. 4

    Track direct revenue

    Booking engine and inquiry tracking tied to revenue, with seasonality built into the content calendar.

Included

What every program includes

  • Destination and local SEO
  • Offer, room and event pages
  • Booking engine tracking
  • Google Business Profile management
  • Review and reputation program
  • Seasonal content calendar

Reporting

What we measure

  • Direct bookings and booking revenue
  • Event and group inquiries
  • Share of bookings vs. OTAs
  • Rankings for destination searches

FAQs

Hospitality SEO questions

Can SEO reduce our OTA commissions?

Yes, over time. More guests find and book you directly when you rank for destination and brand searches and your site makes booking easy.

Do you work with booking engines?

We set up tracking with most major booking engines and inquiry tools so you can see bookings and revenue from organic search.

We are seasonal. When should we start?

Three to six months before peak season. Content and rankings take time to build, so starting early means you are visible when planners and travelers search.

Other industry categories

Work with Vemlo

Make organic search your best lead source.

Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.

Apply to work with us Or call 1-855-758-3656