HVAC SEO
HVAC SEO that books replacements, not just tune-ups
SEO for HVAC companies doing $250K+. Rank in the map pack and for system replacements, heat pumps and commercial service, with every call tracked.
The opportunity
Where SEO wins for HVAC companies
Most HVAC websites rank for "AC repair" and little else. The revenue sits in replacements, heat pumps, ductless systems, maintenance plans and commercial contracts, and those searches need their own pages, their own proof and a Google Business Profile that ranks across your whole service area, not just around the shop.
Pages we build
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Replacement and install pages
Furnace, AC, heat pump and ductless pages that explain options, rebates and financing.
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Emergency service pages
Built for the 2 a.m. search, with click-to-call first and proof of fast response.
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Service-area pages
For the towns that produce your best jobs, with local projects and reviews.
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Commercial HVAC hub
Rooftop units, maintenance contracts and property manager services.
What makes it different
What generic SEO gets wrong about HVAC SEO
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01
Seasonal swings
Search demand flips between heating and cooling. We publish and optimize ahead of each season, not during it.
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02
Brand-name competition
Franchises and national brands bid on and rank for everything. Local depth and reviews are how independents win.
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03
Rebate and efficiency questions
Homeowners research heat pump rebates and SEER ratings. Pages that answer them well rank and convert.
Our approach
How we run SEO for HVAC companies
We run SEO for home service companies as a local lead engine: a Google Business Profile that ranks in every town you serve, a page for every high-value job, a steady flow of reviews and tracking that ties each call back to the search that produced it.
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1
Map the money jobs
We rank your services by ticket size, margin and capacity, then map the searches behind each one. Replacements and installs get priority over small repairs.
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2
Win the map pack
Google Business Profile categories, services, photos, posts and review velocity, plus a location page that backs it up. Proximity matters, so we build relevance and prominence everywhere else.
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3
Build service-area depth
One strong page per service and per core town, written for the homeowner and the algorithm. No doorway pages with swapped city names.
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4
Track calls to revenue
Call tracking with keyword-level attribution, form tracking and booked-job reporting from your CRM, so you see what SEO earns rather than just where you rank.
Included
What your program includes
- Google Business Profile management
- Service and service-area pages
- Review generation system
- Local citations and NAP cleanup
- Local links and sponsorships
- Call and form tracking
- AI search visibility tracking
- Monthly lead and revenue report
Reporting
What we measure
- Replacement and install calls
- Map pack rank across service area
- Maintenance plan sign-ups
- Revenue per organic lead
Engagement
How an engagement runs
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01 Weeks 1–3
SEO & revenue audit
We crawl your site, map the searches your buyers make, size the gap to your competitors and check whether your tracking can tie search to revenue.
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02 Week 4
Roadmap
A prioritized plan for the next 90 days and the year ahead, ranked by revenue impact and effort, with the targets we will report against.
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03 Months 2–4
Build
Technical fixes, new and improved money pages, local profiles, content and links. You see the work as it ships, not in a report at the end of the month.
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04 Ongoing
Compound
Monthly sprints on what is working, a report in leads and revenue every month and a strategy review every quarter. SEO gets cheaper per lead the longer it runs.
FAQs
HVAC SEO questions
Can SEO help us sell more replacements?
Yes. Replacement searches are less frequent than repair searches, but each job is worth far more. Dedicated replacement, heat pump and financing pages are usually the highest-return pages on an HVAC site.
Should we also run Google Local Services Ads?
They work well alongside SEO. LSAs and the map pack both rely on reviews and a strong profile, so the work supports both.
How long does local SEO take for a home service company?
Most clients see map pack and long-tail gains within 60 to 90 days. Competitive head terms in large metros usually take six to twelve months. We set expectations per market after the audit.
Do you work with more than one company in the same trade and city?
No. We take one company per trade per service area, so we are never ranking you against another client.
Can SEO replace our lead buying?
For most established trades it can replace a large share of shared leads over time, and the leads are exclusive to you. We plan the transition so the schedule never goes quiet.
Work with Vemlo
Talk to us about HVAC SEO.
Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.