Cleaning Company SEO
SEO for commercial cleaning and janitorial companies: rank for office, medical and industrial cleaning, with every quote request tracked to contract value.
Client results
Commercial cleaning
From 2–3 leads per month to 2–3 per day. Vemlo helped Target Cleaning build a consistent flow of inquiries through a new website, Google Ads, Bing Ads, and Local SEO, and cold outreach—with qualified leads costing under $100.
Read the case studyThe opportunity
Facility managers, office managers and property managers search for cleaning companies when their current provider lets them down. They search by facility type, by service and by city, and they want proof you can handle a building like theirs. Commercial cleaning SEO is about winning those searches and turning them into walkthroughs.
Offices, medical and dental, schools, industrial, retail and multi-residential.
Janitorial, floor care, post-construction, disinfection and day porter.
For each city and business district you serve.
Insurance, bonding, staff vetting, quality control and client logos.
What makes it different
Many cleaning searches are residential. We target commercial intent to keep leads qualified.
Buyers worry about reliability and security. Proof of process, insurance and references matters as much as rankings.
Cleaning franchises have strong domains. Local depth and facility-specific pages close the gap.
Our approach
We run SEO for home service companies as a local lead engine: a Google Business Profile that ranks in every town you serve, a page for every high-value job, a steady flow of reviews and tracking that ties each call back to the search that produced it.
We rank your services by ticket size, margin and capacity, then map the searches behind each one. Replacements and installs get priority over small repairs.
Google Business Profile categories, services, photos, posts and review velocity, plus a location page that backs it up. Proximity matters, so we build relevance and prominence everywhere else.
One strong page per service and per core town, written for the homeowner and the algorithm. No doorway pages with swapped city names.
Call tracking with keyword-level attribution, form tracking and booked-job reporting from your CRM, so you see what SEO earns rather than just where you rank.
Included
Reporting
Engagement
01 Weeks 1–3
We crawl your site, map the searches your buyers make, size the gap to your competitors and check whether your tracking can tie search to revenue.
02 Week 4
A prioritized plan for the next 90 days and the year ahead, ranked by revenue impact and effort, with the targets we will report against.
03 Months 2–4
Technical fixes, new and improved money pages, local profiles, content and links. You see the work as it ships, not in a report at the end of the month.
04 Ongoing
Monthly sprints on what is working, a report in leads and revenue every month and a strategy review every quarter. SEO gets cheaper per lead the longer it runs.
FAQs
By targeting commercial searches, using commercial language throughout the site and qualifying on forms by facility type and size.
Yes. Franchises often have thin local pages. Facility-specific pages, local proof and reviews give independents an edge in their market.
Most clients see map pack and long-tail gains within 60 to 90 days. Competitive head terms in large metros usually take six to twelve months. We set expectations per market after the audit.
No. We take one company per trade per service area, so we are never ranking you against another client.
For most established trades it can replace a large share of shared leads over time, and the leads are exclusive to you. We plan the transition so the schedule never goes quiet.
Work with Vemlo
Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.