General Contractor SEO
SEO for general contractors that brings in bigger projects
SEO for general contractors: rank for renovations, additions and commercial construction, attract qualified owners and track inquiries to contract value.
The opportunity
Where SEO wins for general contractors
General contractors get plenty of calls for small jobs and not enough for the projects that keep crews busy for months. SEO for general contractors focuses on the searches made by people with real projects, such as additions, whole-home renovations, basement finishing and commercial build-outs, and gives them the proof they need to trust you with a large budget.
Pages we build
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Project-type pages
Additions, whole-home renovations, basements and second storeys.
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Commercial construction hub
Tenant improvements, retail and office build-outs and restaurant construction.
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Process and budgeting pages
How you plan, price and manage projects from design to closeout.
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Project case studies
Detailed projects with scope, budget range and timeline.
What makes it different
What generic SEO gets wrong about General Contractor SEO
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01
Small-job noise
Broad "contractor" searches attract handyman work. We target project-scale searches.
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02
Long sales cycles
Large projects take months to decide. Content keeps you in front of them.
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03
Trust at high budgets
Licensing, insurance, warranties and past projects carry the decision.
Our approach
How we run SEO for general contractors
We run SEO for home service companies as a local lead engine: a Google Business Profile that ranks in every town you serve, a page for every high-value job, a steady flow of reviews and tracking that ties each call back to the search that produced it.
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1
Map the money jobs
We rank your services by ticket size, margin and capacity, then map the searches behind each one. Replacements and installs get priority over small repairs.
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2
Win the map pack
Google Business Profile categories, services, photos, posts and review velocity, plus a location page that backs it up. Proximity matters, so we build relevance and prominence everywhere else.
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3
Build service-area depth
One strong page per service and per core town, written for the homeowner and the algorithm. No doorway pages with swapped city names.
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4
Track calls to revenue
Call tracking with keyword-level attribution, form tracking and booked-job reporting from your CRM, so you see what SEO earns rather than just where you rank.
Included
What your program includes
- Google Business Profile management
- Service and service-area pages
- Review generation system
- Local citations and NAP cleanup
- Local links and sponsorships
- Call and form tracking
- AI search visibility tracking
- Monthly lead and revenue report
Reporting
What we measure
- Project inquiries above minimum size
- Pipeline value from organic
- Commercial bid opportunities
- Rankings for project-type searches
Engagement
How an engagement runs
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01 Weeks 1–3
SEO & revenue audit
We crawl your site, map the searches your buyers make, size the gap to your competitors and check whether your tracking can tie search to revenue.
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02 Week 4
Roadmap
A prioritized plan for the next 90 days and the year ahead, ranked by revenue impact and effort, with the targets we will report against.
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03 Months 2–4
Build
Technical fixes, new and improved money pages, local profiles, content and links. You see the work as it ships, not in a report at the end of the month.
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04 Ongoing
Compound
Monthly sprints on what is working, a report in leads and revenue every month and a strategy review every quarter. SEO gets cheaper per lead the longer it runs.
FAQs
General Contractor SEO questions
How do you filter out small jobs?
By targeting project-scale searches, stating minimum project sizes clearly and asking qualifying questions on inquiry forms.
Can SEO help with commercial work?
Yes. Property owners, tenants and developers search for commercial contractors. Dedicated pages and project proof get you onto shortlists.
How long does local SEO take for a home service company?
Most clients see map pack and long-tail gains within 60 to 90 days. Competitive head terms in large metros usually take six to twelve months. We set expectations per market after the audit.
Do you work with more than one company in the same trade and city?
No. We take one company per trade per service area, so we are never ranking you against another client.
Can SEO replace our lead buying?
For most established trades it can replace a large share of shared leads over time, and the leads are exclusive to you. We plan the transition so the schedule never goes quiet.
Work with Vemlo
Talk to us about General Contractor SEO.
Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.