Dermatology SEO
Dermatology SEO for medical and cosmetic patients
SEO for dermatologists: rank for medical conditions and cosmetic treatments in your area, with physician-reviewed content and new-patient tracking.
The opportunity
Where SEO wins for dermatology practices
Dermatology practices serve two very different patients: people with medical concerns such as acne, eczema, psoriasis and skin checks, and people seeking cosmetic treatments. Dermatology SEO builds authoritative condition pages reviewed by your physicians and treatment pages that grow your cosmetic revenue.
Pages we build
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Condition pages
Acne, eczema, psoriasis, rosacea, hair loss and skin cancer.
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Procedure pages
Mohs surgery, biopsies, phototherapy and other procedures.
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Cosmetic treatment hub
Injectables, lasers and skin rejuvenation.
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Physician profiles
Board certification, training and areas of focus.
What makes it different
What generic SEO gets wrong about Dermatology SEO
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01
Medical authority
Health sites rank condition content. Physician review and depth help practices compete.
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02
Medical vs. cosmetic
Separate page paths for each type of patient.
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03
Appointment access
Clear booking options and wait times convert searchers.
Our approach
How we run SEO for dermatology practices
We build healthcare SEO around expertise you can prove: treatment pages reviewed by your clinicians, detailed provider profiles, strong local signals for every location and appointment tracking that keeps patient information out of ad and analytics platforms.
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1
Lead with high-value treatments
We prioritize the procedures and services that drive revenue and new-patient volume, then build the content patients need to choose you for them.
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2
Prove expertise (E-E-A-T)
Clinician-reviewed content, author and reviewer markup, credentials, affiliations and real outcomes language that meets medical content standards.
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3
Dominate local search per location
Google Business Profile optimization, location pages, physician listings and review programs for each clinic.
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4
Measure booked appointments
Call tracking and booking-form attribution set up so no protected health information reaches Google, Meta or other vendors.
Included
What your program includes
- Treatment and service pages
- Provider profile pages
- Location pages and GBP management
- Medical schema markup
- Review and reputation program
- Privacy-safe conversion tracking
- AI search visibility tracking
- Monthly lead and revenue report
Reporting
What we measure
- New-patient bookings
- Cosmetic consultation requests
- Rankings for conditions and treatments
- Map pack visibility
Engagement
How an engagement runs
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01 Weeks 1–3
SEO & revenue audit
We crawl your site, map the searches your buyers make, size the gap to your competitors and check whether your tracking can tie search to revenue.
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02 Week 4
Roadmap
A prioritized plan for the next 90 days and the year ahead, ranked by revenue impact and effort, with the targets we will report against.
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03 Months 2–4
Build
Technical fixes, new and improved money pages, local profiles, content and links. You see the work as it ships, not in a report at the end of the month.
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04 Ongoing
Compound
Monthly sprints on what is working, a report in leads and revenue every month and a strategy review every quarter. SEO gets cheaper per lead the longer it runs.
FAQs
Dermatology SEO questions
Can a practice rank against large health websites?
For local searches, yes. People searching for a dermatologist near them want a practice, and strong local and condition pages win those searches.
Do you help grow cosmetic services specifically?
Yes. Cosmetic treatments usually have the strongest margins, so we often prioritize them in the roadmap.
Is your tracking HIPAA-aware?
Yes. We do not send patient details or health information to analytics or ad platforms. Conversions are counted without capturing protected information, and we work with your compliance team where needed.
Who writes medical content?
Experienced healthcare writers draft it, and one of your clinicians reviews it before it goes live. We add reviewer credentials to the page.
Do you work with multi-location groups?
Yes. Groups and DSOs get a scalable location page system, GBP management across locations and reporting per clinic.
Work with Vemlo
Talk to us about Dermatology SEO.
Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.