Medical SEO
Medical SEO for doctors and specialty practices
SEO for physicians and specialty practices: rank for the conditions and procedures you treat, strengthen provider profiles and track appointments privately.
The opportunity
Where SEO wins for medical practices
Patients increasingly find specialists on their own, searching for a condition, a procedure or a doctor by name. Medical SEO builds condition and procedure pages reviewed by your physicians, strengthens provider profiles across the web and makes your locations easy to find and book.
Pages we build
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Condition and procedure pages
For the services that matter most to your practice.
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Physician profile pages
Credentials, specialties, publications and reviews.
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Location pages
For each clinic and hospital affiliation.
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Patient resource pages
Insurance, referrals, preparation and what to expect.
What makes it different
What generic SEO gets wrong about Medical SEO
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01
YMYL standards
Physician-reviewed content and visible credentials are required.
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02
Physician listing sites
Doctor directories rank for names. Consistent, strong profiles help you own your own name.
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03
Privacy
Appointment tracking keeps patient information out of third-party tools.
Our approach
How we run SEO for medical practices
We build healthcare SEO around expertise you can prove: treatment pages reviewed by your clinicians, detailed provider profiles, strong local signals for every location and appointment tracking that keeps patient information out of ad and analytics platforms.
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1
Lead with high-value treatments
We prioritize the procedures and services that drive revenue and new-patient volume, then build the content patients need to choose you for them.
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2
Prove expertise (E-E-A-T)
Clinician-reviewed content, author and reviewer markup, credentials, affiliations and real outcomes language that meets medical content standards.
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3
Dominate local search per location
Google Business Profile optimization, location pages, physician listings and review programs for each clinic.
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4
Measure booked appointments
Call tracking and booking-form attribution set up so no protected health information reaches Google, Meta or other vendors.
Included
What your program includes
- Treatment and service pages
- Provider profile pages
- Location pages and GBP management
- Medical schema markup
- Review and reputation program
- Privacy-safe conversion tracking
- AI search visibility tracking
- Monthly lead and revenue report
Reporting
What we measure
- Appointment requests
- Rankings for priority procedures
- Provider name search visibility
- New-patient volume per location
Engagement
How an engagement runs
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01 Weeks 1–3
SEO & revenue audit
We crawl your site, map the searches your buyers make, size the gap to your competitors and check whether your tracking can tie search to revenue.
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02 Week 4
Roadmap
A prioritized plan for the next 90 days and the year ahead, ranked by revenue impact and effort, with the targets we will report against.
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03 Months 2–4
Build
Technical fixes, new and improved money pages, local profiles, content and links. You see the work as it ships, not in a report at the end of the month.
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04 Ongoing
Compound
Monthly sprints on what is working, a report in leads and revenue every month and a strategy review every quarter. SEO gets cheaper per lead the longer it runs.
FAQs
Medical SEO questions
Do you work with hospital-affiliated groups?
Yes. We work within brand and compliance guidelines and coordinate with marketing and IT teams.
Can you improve how our doctors show up in search?
Yes. We optimize provider pages and keep profiles consistent across directories and health platforms.
Is your tracking HIPAA-aware?
Yes. We do not send patient details or health information to analytics or ad platforms. Conversions are counted without capturing protected information, and we work with your compliance team where needed.
Who writes medical content?
Experienced healthcare writers draft it, and one of your clinicians reviews it before it goes live. We add reviewer credentials to the page.
Do you work with multi-location groups?
Yes. Groups and DSOs get a scalable location page system, GBP management across locations and reporting per clinic.
Work with Vemlo
Talk to us about Medical SEO.
Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.