Criminal Defense SEO
Criminal defense SEO for the moment someone needs a lawyer now
SEO for criminal defense lawyers: rank for DUI, drug, assault and charge-specific searches in your courts, with calls tracked to retained clients.
The opportunity
Where SEO wins for criminal defense firms
Criminal defense searches are urgent, local and specific to a charge. Someone arrested last night, or their family, searches for a lawyer who handles that charge in that court and calls quickly. Criminal defense SEO builds charge-specific pages for your jurisdiction and makes sure you are visible and reachable around the clock.
Pages we build
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Charge-specific pages
DUI, drug, assault, theft, sex crimes and white collar.
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Court and jurisdiction pages
For the courts and counties where you practice.
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Process guides
Arrest, bail, arraignment and trial explained.
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Attorney profiles
Trial experience and credentials.
What makes it different
What generic SEO gets wrong about Criminal Defense SEO
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01
Urgency
Fast pages and 24/7 contact options win the call.
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02
Charge-level intent
Specific charge pages convert far better than general pages.
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03
Local courts
Court-specific content shows real local experience.
Our approach
How we run SEO for criminal defense firms
We run SEO for professional services firms around practice areas and intent: deep practice pages, attorney and advisor profiles that show expertise, local authority in your markets and intake tracking that tells you which searches turn into retained clients.
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1
Prioritize by case or client value
Practice areas are ranked by fee value, win rate and capacity. We go after the work you want more of, not the easiest keywords.
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2
Build practice-area depth
A hub for each practice with supporting pages for the specific questions, situations and locations prospects search.
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3
Show credibility
Professional bios, credentials, publications, case results where permitted and reviews, structured so search engines understand who you are.
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4
Track intake to signed client
Call tracking and form attribution connected to your intake or CRM, so reporting shows consultations and retained clients by practice area.
Included
What your program includes
- Practice-area page architecture
- Professional profile pages
- Local SEO and GBP for each office
- Legal and financial content within advertising rules
- Authority link building
- Intake and consultation tracking
- AI search visibility tracking
- Monthly lead and revenue report
Reporting
What we measure
- Calls and consultations
- Retained clients by charge
- Rankings by charge and county
- After-hours call capture
Engagement
How an engagement runs
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01 Weeks 1–3
SEO & revenue audit
We crawl your site, map the searches your buyers make, size the gap to your competitors and check whether your tracking can tie search to revenue.
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02 Week 4
Roadmap
A prioritized plan for the next 90 days and the year ahead, ranked by revenue impact and effort, with the targets we will report against.
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03 Months 2–4
Build
Technical fixes, new and improved money pages, local profiles, content and links. You see the work as it ships, not in a report at the end of the month.
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04 Ongoing
Compound
Monthly sprints on what is working, a report in leads and revenue every month and a strategy review every quarter. SEO gets cheaper per lead the longer it runs.
FAQs
Criminal Defense SEO questions
Should we have pages for each charge?
For the charges you handle and want more of, yes. People search by charge, and specific pages convert better.
Do you track calls after hours?
Yes. We track calls at all hours and report on answered and missed calls so intake can improve.
Do you follow bar and industry advertising rules?
Yes. Content is written to avoid guarantees and misleading claims, and you approve anything that references results, credentials or testimonials.
Can you work alongside our marketing team?
Yes. Many firms have a marketing lead or coordinator. We own the SEO strategy and execution and work to their brand and approval process.
How do you measure success?
Consultations and signed clients from organic search, by practice area. Rankings and traffic are leading indicators, not the goal.
Work with Vemlo
Talk to us about Criminal Defense SEO.
Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.