SEO for Startups
SEO for startups that builds a growth channel before you need it
SEO for funded startups: get the technical foundations right, win bottom-funnel searches early and build an organic channel that lowers acquisition costs.
The opportunity
Where SEO wins for funded startups
Startups often treat SEO as something to do later, then discover that a competitor has spent two years building authority. Starting SEO early is mostly about the right priorities: a clean technical foundation, a handful of high-intent pages that convert from day one and a content plan that compounds as you grow.
Pages we build
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Technical foundation
Architecture, rendering and tracking set up correctly before you scale.
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High-intent pages
Alternatives, comparisons and use cases that convert early.
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Founder-led content
Original perspective from founders and early team members.
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Launch and PR support
Turning launches and funding news into links.
What makes it different
What generic SEO gets wrong about SEO for Startups
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01
New domain
Low authority means picking winnable keywords first.
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02
Limited resources
A focused plan with clear priorities instead of volume.
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03
Changing positioning
Content is built to adapt as the product evolves.
Our approach
How we run SEO for funded startups
We build SEO for technology companies from the bottom of the funnel up: comparison, alternative, use-case and integration pages first, then the thought leadership that earns links and AI citations, on a technically sound site that scales.
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1
Start at the bottom of the funnel
Pages for buyers who are ready to evaluate: alternatives, comparisons, pricing, use cases and integrations. These convert first and fastest.
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2
Build topical authority
Content clusters around the problems your product solves, written with your product and subject-matter experts rather than generic writers.
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3
Scale with programmatic SEO
Where the data supports it, templated pages for integrations, templates or locations, built with enough unique value to rank.
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4
Attribute to pipeline
Organic sign-ups, demos and trials tracked through your CRM to opportunities and revenue, including assisted conversions.
Included
What your program includes
- Bottom-funnel page program
- Content strategy and production
- Technical SEO for JavaScript sites
- Programmatic SEO builds
- Digital PR and link earning
- Pipeline attribution in your CRM
- AI search visibility tracking
- Monthly lead and revenue report
Reporting
What we measure
- Sign-ups and demo requests
- Organic share of new customers
- Blended CAC impact
- Domain authority growth
Engagement
How an engagement runs
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01 Weeks 1–3
SEO & revenue audit
We crawl your site, map the searches your buyers make, size the gap to your competitors and check whether your tracking can tie search to revenue.
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02 Week 4
Roadmap
A prioritized plan for the next 90 days and the year ahead, ranked by revenue impact and effort, with the targets we will report against.
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03 Months 2–4
Build
Technical fixes, new and improved money pages, local profiles, content and links. You see the work as it ships, not in a report at the end of the month.
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04 Ongoing
Compound
Monthly sprints on what is working, a report in leads and revenue every month and a strategy review every quarter. SEO gets cheaper per lead the longer it runs.
FAQs
SEO for Startups questions
When should a startup start SEO?
Once you have product-market fit signals and know who your buyer is. Technical foundations are worth getting right even earlier.
Do you work with pre-revenue startups?
Our minimum is based on revenue, so we usually work with startups that have paying customers and funding to invest in growth.
Do you work with product-led and sales-led companies?
Both. Product-led companies focus on sign-ups and activation. Sales-led companies focus on demo requests and pipeline. The content mix and reporting change accordingly.
Can you handle JavaScript frameworks?
Yes. We audit rendering, routing and indexation on React, Next.js, Vue and similar stacks and work with your engineers on fixes.
Who writes the content?
Writers with technical backgrounds, working from interviews with your product, engineering and customer teams. Every piece is reviewed before it goes live.
Work with Vemlo
Talk to us about SEO for Startups.
Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.