Logistics SEO
Logistics SEO for carriers, brokers and freight forwarders
SEO for trucking, freight brokerage and logistics companies: rank for lanes, modes and services, win shipper inquiries and recruit drivers through search.
The opportunity
Where SEO wins for freight and logistics companies
Shippers search by mode, lane and freight type: LTL Toronto to Chicago, flatbed carrier Ontario, cross-border freight forwarder. Most logistics websites never build those pages. Logistics SEO creates lane, mode and service pages that win shipper inquiries, and it often supports driver recruiting as well.
Pages we build
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Mode pages
FTL, LTL, flatbed, reefer, intermodal and drayage.
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Lane and region pages
For your strongest lanes and regions.
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Industry pages
Freight solutions for the industries you serve.
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Driver recruiting pages
Jobs and benefits pages that rank for driver searches.
What makes it different
What generic SEO gets wrong about Logistics SEO
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01
Load board competition
Directories and load boards rank broadly. Lane-level content wins.
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02
Two audiences
Shippers and drivers need separate paths.
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03
Quote qualification
Forms capture lane, freight type and volume.
Our approach
How we run SEO for freight and logistics companies
We build B2B SEO around capabilities and specifications: a page for every process, product line, industry served and certification, written with your engineers, so qualified buyers find you and submit RFQs ready to quote.
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1
Map capabilities to searches
We interview your sales and engineering teams, then map every process, material, product line and industry served to how buyers search.
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2
Build capability and spec pages
Detailed pages with tolerances, materials, certifications, lead times, equipment lists and downloadable spec sheets.
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3
Earn industry authority
Trade publications, association directories, supplier listings and technical content that earns links from the industries you serve.
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4
Track RFQs to revenue
Form, call and email tracking tied into your CRM, so you see which searches produce quotes, orders and contract value.
Included
What your program includes
- Capability and product page program
- Industry-served pages
- Technical content with your engineers
- Industrial directory and trade links
- Technical SEO for large catalogs
- RFQ and pipeline tracking
- AI search visibility tracking
- Monthly lead and revenue report
Reporting
What we measure
- Shipper quote requests
- Revenue from organic accounts
- Driver applications
- Rankings by lane and mode
Engagement
How an engagement runs
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01 Weeks 1–3
SEO & revenue audit
We crawl your site, map the searches your buyers make, size the gap to your competitors and check whether your tracking can tie search to revenue.
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02 Week 4
Roadmap
A prioritized plan for the next 90 days and the year ahead, ranked by revenue impact and effort, with the targets we will report against.
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03 Months 2–4
Build
Technical fixes, new and improved money pages, local profiles, content and links. You see the work as it ships, not in a report at the end of the month.
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04 Ongoing
Compound
Monthly sprints on what is working, a report in leads and revenue every month and a strategy review every quarter. SEO gets cheaper per lead the longer it runs.
FAQs
Logistics SEO questions
Can SEO help recruit drivers?
Yes. Driver searches are local and specific, and well-built jobs pages often reduce recruiting costs.
Should we build pages for specific lanes?
For your most profitable and consistent lanes, yes. Shippers search that way and the pages convert well.
Our buyers are very niche. Is there enough search volume?
Niche B2B terms often have low volume and very high value. A handful of the right RFQs a month can be worth more than thousands of visits. We judge keywords by deal value, not volume.
How do you write about technical processes?
Through interviews with your engineers and sales team. They review every page for accuracy before it goes live.
Do you work with long sales cycles?
Yes. We track first touch, assisted conversions and CRM opportunities so SEO gets credit for deals that close months later.
Work with Vemlo
Talk to us about Logistics SEO.
Tell us about your business. If you are doing $250K or more a year, we will review your site and market before we speak and show you where organic growth will come from.