The approach
BigCommerce PPC, managed to leads and revenue
BigCommerce catalogs are often large. We structure Shopping campaigns by category and margin and keep feed data rich enough to match specific searches.
Campaigns we run
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Google Shopping
Product feed optimization and campaigns split by margin and best sellers.
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Performance Max
Asset groups by category, fed with clean conversion and revenue data.
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Meta ads
Prospecting and retargeting with product catalog ads.
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Brand and search
Protecting branded searches and capturing high-intent product terms.
What makes it different
Where BigCommerce ad budgets get wasted
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01
Revenue is not profit
We manage to margin and ROAS by product, not just total revenue.
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02
Feed quality
Titles, attributes and images in the feed decide Shopping performance.
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03
Tracking accuracy
Server-side and enhanced conversions keep data reliable.
Included
What PPC management includes
- Account audit and strategy
- Campaign, ad group and ad copy build
- Call, form and CRM conversion tracking
- Landing pages built to convert
- Weekly search term and bid management
- Monthly lead and revenue report
- Ads run in accounts you own
Reporting
What we measure
- Orders from ads
- Cost per qualified lead
- Revenue and return on ad spend
- Wasted spend removed
Process
How we take over your ads
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01 Week 1
Account audit
We review your current campaigns, search terms, tracking and landing pages to find wasted spend and missed demand.
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02 Weeks 2–3
Tracking and build
Call, form and CRM conversion tracking first, then campaigns, ads and landing pages built around the leads you want.
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03 Month 1–2
Launch and learn
Daily checks while campaigns learn: search terms, bids, budgets and lead quality, adjusted fast.
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04 Ongoing
Optimize and scale
Monthly reporting in leads, cost per lead and revenue, with budget moved to what works and SEO taking over the terms it can win.
One plan, three channels
More growth services for BigCommerce stores
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Long-term growth
BigCommerce SEO
Rank in the map pack, on page one and in AI answers, and win exclusive leads that keep coming month after month.
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BigCommerce Website Design
A custom, fast site built to rank and convert, so every visit from search and ads has a better chance of becoming a lead.
FAQs
BigCommerce PPC Management questions
How much should BigCommerce stores spend on PPC?
It depends on your market, click costs and how many leads you can handle. We recommend a starting budget after the audit, based on the cost per lead we expect, and adjust once real data comes in. Ad spend is paid directly to Google, Meta or Microsoft from your own accounts.
Who owns the ad accounts?
You do. Campaigns run in accounts in your name, so the history, data and audiences stay with you.
Should we run PPC or SEO?
Usually both, in that order of urgency. PPC produces leads right away while SEO builds. As organic rankings grow, we shift ad budget away from terms you already win for free.
Work with Vemlo
Talk to us about BigCommerce PPC Management.
Tell us about your business and current ads. We will review your account and market before we speak and show you where the budget should go.