CASE STUDY / PDFQR
PDFQR: 300% MRR growth
in 90 days.
We helped PDFQR increase its monthly recurring revenue by 300% within 90 days while reducing monthly churn to 2.5%.
PDFQR is a PDF-to-QR-code platform that makes documents easy to share and update. The engagement focused on growing recurring revenue and improving customer retention.
Let’s talk about your SaaS growth.
THE CHALLENGE
Grow recurring revenue.
Keep more customers.
PDFQR needed to grow its monthly recurring revenue while reducing customer churn. The goal was to build its subscription business with retention as a priority alongside growth.
THE WORK
Bring growth and retention
into the same conversation.
Vemlo supported PDFQR’s growth with two connected objectives: increase monthly recurring revenue and reduce monthly churn. These measures kept the focus on both expanding the subscription business and retaining its customers.
The engagement evaluated progress through recurring revenue and churn together, giving a clearer view of how the business was growing.
THE RESULTS
More recurring revenue.
A lower monthly churn rate.
300% increase in MRR within 90 days.
PDFQR’s monthly recurring revenue grew to four times its starting level over the 90-day period.
Monthly churn reduced to 2.5%.
Alongside the revenue growth, PDFQR brought its monthly churn rate down to 2.5%, strengthening customer retention.
Together, these results show growth in recurring revenue supported by a lower rate of customer loss.
YOUR NEXT STAGE OF GROWTH
Where could your SaaS
grow from here?
Tell us about your product, current marketing and the challenge you want to address. We’ll discuss your priorities, the available data and where Vemlo could help.