/* ==========================================================================
   Vemlo Growth
   Palette: paper / concrete / slate, brand (Customizer, default spruce),
   hi-vis yellow used sparingly. Type: Archivo, condensed for display.
   ========================================================================== */

/* Archivo (SIL OFL), self-hosted. Variable width 62–125%, weight 100–900. */
@font-face {
	font-family: "Archivo";
	font-style: normal;
	font-display: swap;
	font-weight: 100 900;
	font-stretch: 62% 125%;
	src: url(../fonts/archivo-latin-wdth-normal.woff2) format("woff2-variations"), url(../fonts/archivo-latin-wdth-normal.woff2) format("woff2");
	unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
	font-family: "Archivo";
	font-style: normal;
	font-display: swap;
	font-weight: 100 900;
	font-stretch: 62% 125%;
	src: url(../fonts/archivo-latin-ext-wdth-normal.woff2) format("woff2-variations"), url(../fonts/archivo-latin-ext-wdth-normal.woff2) format("woff2");
	unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}

:root {
	--paper: #ffffff;
	--concrete: #eef0ec;
	--concrete-2: #e3e6e0;
	--line: #d3d8d0;
	--slate: #1e2933;
	--slate-2: #4b5763;
	--slate-3: #6c7782;
	--hivis: #f5c518;
	--brand: #1d5c4d;
	--brand-deep: #154237;
	--brand-tint: #e4ede9;

	--ch-google: var(--brand);
	--ch-seo: #86ad9f;
	--ch-meta: #3e6a99;
	--ch-outbound: var(--hivis);

	--font: "Archivo", "Helvetica Neue", Arial, sans-serif;
	--display-stretch: 72%;

	--wrap: 1200px;
	--gutter: clamp(20px, 4vw, 40px);
	--section: clamp(64px, 9vw, 120px);
	--radius-sm: 4px;
	--radius: 10px;
}

/* ---------- Base ---------- */

*,
*::before,
*::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
	margin: 0;
	background: var(--paper);
	color: var(--slate);
	font-family: var(--font);
	font-size: 1.0625rem;
	line-height: 1.6;
	-webkit-font-smoothing: antialiased;
	text-rendering: optimizeLegibility;
}

img { max-width: 100%; height: auto; display: block; }

a { color: var(--brand); text-underline-offset: 3px; text-decoration-thickness: 1px; }
a:hover { color: var(--brand-deep); }

:focus-visible { outline: 3px solid var(--hivis); outline-offset: 2px; border-radius: 2px; }

p { margin: 0 0 1em; }
p:last-child { margin-bottom: 0; }

h1, h2, h3, h4 { margin: 0 0 .5em; line-height: 1.08; color: var(--slate); }

.h2,
.hero__title,
.page-hero__title,
.cta__heading {
	font-stretch: var(--display-stretch);
	font-weight: 760;
	letter-spacing: -0.012em;
	text-wrap: balance;
}

.h2 { font-size: clamp(2rem, 3.6vw, 3rem); max-width: 18ch; }
.h3 { font-size: 1.35rem; font-weight: 650; }
.h4 { font-size: 1.05rem; font-weight: 650; }

.lede { font-size: 1.1875rem; color: var(--slate-2); max-width: 58ch; }
.note { font-size: .9rem; color: var(--slate-3); margin-top: 24px; }

.screen-reader-text {
	position: absolute !important; width: 1px; height: 1px; overflow: hidden;
	clip: rect(1px, 1px, 1px, 1px); white-space: nowrap;
}

.skip-link {
	position: absolute; left: 12px; top: -60px; z-index: 100;
	background: var(--slate); color: #fff; padding: 10px 16px; border-radius: var(--radius-sm);
}
.skip-link:focus { top: 12px; color: #fff; }

.wrap { width: 100%; max-width: calc(var(--wrap) + var(--gutter) * 2); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- Buttons & links ---------- */

.btn {
	display: inline-flex; align-items: center; justify-content: center;
	min-height: 48px; padding: 12px 22px;
	border: 2px solid transparent; border-radius: var(--radius-sm);
	font: inherit; font-weight: 650; font-size: 1rem; line-height: 1.2;
	text-decoration: none; cursor: pointer;
	transition: background-color .15s, border-color .15s, color .15s;
}
.btn--primary { background: var(--brand); color: #fff; }
.btn--primary:hover { background: var(--brand-deep); color: #fff; }
.btn--ghost { border-color: var(--slate); color: var(--slate); }
.btn--ghost:hover { background: var(--slate); color: #fff; }
.btn--light { background: var(--hivis); color: var(--slate); }
.btn--light:hover { background: #fff; color: var(--slate); }
.btn--sm { min-height: 40px; padding: 8px 16px; font-size: .95rem; }
.btn--lg { min-height: 56px; padding: 14px 28px; font-size: 1.05rem; }

.link {
	font-weight: 650; color: var(--slate);
	text-decoration: underline; text-decoration-color: var(--brand); text-decoration-thickness: 2px; text-underline-offset: 5px;
}
.link:hover { color: var(--brand); }

/* ---------- Header ---------- */

.site-header {
	position: sticky; top: 0; z-index: 50;
	background: rgba(255, 255, 255, .96);
	border-bottom: 1px solid transparent;
	transition: border-color .2s;
}
.site-header.is-scrolled { border-bottom-color: var(--line); }
@supports (backdrop-filter: blur(8px)) {
	.site-header { background: rgba(255, 255, 255, .88); backdrop-filter: blur(10px); }
}
.admin-bar .site-header { top: 32px; }
@media (max-width: 782px) { .admin-bar .site-header { top: 46px; } }

.site-header__inner { display: flex; align-items: center; gap: 24px; min-height: 76px; }

.brand { flex: 0 0 auto; }
.brand img, .custom-logo { max-height: 36px; width: auto; }
.brand__text {
	font-stretch: var(--display-stretch); font-weight: 800; font-size: 1.75rem;
	color: var(--slate); text-decoration: none; letter-spacing: -0.01em;
}

.nav { display: flex; align-items: center; gap: 28px; margin-left: auto; }
.nav__list { display: flex; gap: 26px; list-style: none; margin: 0; padding: 0; }
.nav__list a { color: var(--slate); text-decoration: none; font-weight: 550; font-size: .98rem; }
.nav__list a:hover,
.nav__list .current-menu-item > a,
.nav__list .current_page_item > a { color: var(--brand); }
.nav__list .sub-menu { display: none; }
.nav__actions { display: flex; align-items: center; gap: 18px; }
.nav__phone { color: var(--slate-2); text-decoration: none; font-size: .95rem; font-variant-numeric: tabular-nums; }

.nav-toggle {
	display: none; margin-left: auto; width: 44px; height: 44px;
	background: none; border: 0; padding: 0; cursor: pointer; position: relative;
}
.nav-toggle__bars,
.nav-toggle__bars::before,
.nav-toggle__bars::after {
	position: absolute; left: 11px; width: 22px; height: 2px; background: var(--slate); content: "";
	transition: transform .2s, top .2s, opacity .2s;
}
.nav-toggle__bars { top: 21px; }
.nav-toggle__bars::before { left: 0; top: -7px; }
.nav-toggle__bars::after { left: 0; top: 7px; }
.nav-toggle[aria-expanded="true"] .nav-toggle__bars { background: transparent; }
.nav-toggle[aria-expanded="true"] .nav-toggle__bars::before { top: 0; transform: rotate(45deg); }
.nav-toggle[aria-expanded="true"] .nav-toggle__bars::after { top: 0; transform: rotate(-45deg); }

@media (max-width: 1080px) {
	.nav__phone { display: none; }
	.nav__list { gap: 20px; }
}

@media (max-width: 920px) {
	.nav-toggle { display: block; }
	.nav {
		display: none; position: absolute; left: 0; right: 0; top: 100%;
		flex-direction: column; align-items: stretch; gap: 0;
		background: #fff; border-bottom: 1px solid var(--line);
		padding: 8px var(--gutter) 24px;
	}
	.nav.is-open { display: flex; }
	.nav__list { flex-direction: column; gap: 0; }
	.nav__list a { display: block; padding: 14px 0; border-bottom: 1px solid var(--concrete-2); font-size: 1.1rem; }
	.nav__actions { flex-direction: column; align-items: stretch; gap: 12px; margin-top: 18px; }
	.nav__phone { display: block; text-align: center; }
}

/* ---------- Sections ---------- */

.section { padding: var(--section) 0; }
.section--tight { padding: calc(var(--section) * .6) 0; }
.section--concrete { background: var(--concrete); }
.section--ink { background: var(--slate); color: #dfe4e8; }
.section--ink .h2, .section--ink h3 { color: #fff; }
.section--ink .lede { color: #b8c1c9; }

.section__head { margin-bottom: clamp(36px, 5vw, 56px); }
.section__head--row { display: flex; justify-content: space-between; align-items: end; gap: 24px; flex-wrap: wrap; }
.section__head--row .h2 { margin: 0; }

.split { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(32px, 6vw, 96px); align-items: start; }
.split__head { position: sticky; top: 110px; }
@media (max-width: 860px) {
	.split { grid-template-columns: minmax(0, 1fr); }
	.split__head { position: static; }
}

/* ---------- Hero ---------- */

.hero { padding: clamp(40px, 6vw, 80px) 0 clamp(56px, 8vw, 104px); overflow: hidden; }
.hero__inner { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); gap: clamp(36px, 5vw, 72px); align-items: center; }
.hero__qualifier {
	display: inline-block; margin-bottom: 22px; padding: 6px 12px;
	background: var(--brand-tint); color: var(--brand-deep);
	font-weight: 600; font-size: .95rem; border-radius: var(--radius-sm);
}
.hero__title { font-size: clamp(2.9rem, 6.4vw, 5.4rem); line-height: .98; margin-bottom: 24px; max-width: 12ch; }
.hero__lede { font-size: clamp(1.1rem, 1.4vw, 1.25rem); color: var(--slate-2); max-width: 52ch; margin-bottom: 32px; }
.hero__actions { display: flex; flex-wrap: wrap; gap: 12px; }
.hero__proof { margin-top: 28px; font-size: .95rem; color: var(--slate-3); }
.hero__proof a { color: var(--slate-2); }

@media (max-width: 980px) {
	.hero__inner { grid-template-columns: minmax(0, 1fr); }
	.hero__title { max-width: 14ch; }
}

/* ---------- Dispatch board (hero visual) ---------- */

.board {
	margin: 0; background: var(--slate); color: #fff;
	border-radius: var(--radius); padding: 18px;
	box-shadow: 0 30px 60px -30px rgba(30, 41, 51, .55);
}
.board__top { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; padding: 2px 4px 14px; flex-wrap: wrap; }
.board__title { font-size: .85rem; color: #9fabb5; }
.board__tally { display: flex; align-items: baseline; gap: 8px; }
.board__tally strong {
	font-stretch: var(--display-stretch); font-weight: 760; font-size: 1.9rem; line-height: 1;
	color: var(--hivis); font-variant-numeric: tabular-nums;
}
.board__tally-label { font-size: .85rem; color: #9fabb5; }

.board__grid { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 6px; }
.board__col { display: flex; flex-direction: column; gap: 6px; min-height: 290px; background: rgba(255,255,255,.04); border-radius: 6px; padding: 6px; }
.board__day { font-size: .8rem; font-weight: 600; color: #c9d1d8; padding: 2px 4px 4px; }
.board__open { flex: 1; min-height: 30px; border: 1px dashed rgba(255,255,255,.14); border-radius: 4px; }

.ticket {
	background: #fff; color: var(--slate);
	border-radius: 4px; padding: 8px 8px 7px 10px;
	border-left: 4px solid var(--ch-google);
	display: flex; flex-direction: column; gap: 6px;
	font-size: .78rem; line-height: 1.25;
}
.ticket--seo { border-left-color: var(--ch-seo); }
.ticket--meta { border-left-color: var(--ch-meta); }
.ticket--outbound { border-left-color: var(--ch-outbound); }
.ticket__job { font-weight: 650; }
.ticket__meta { display: flex; justify-content: space-between; gap: 4px; flex-wrap: wrap; color: var(--slate-3); font-size: .72rem; }
.ticket__val { font-variant-numeric: tabular-nums; color: var(--slate); font-weight: 600; }

/* One orchestrated load moment: tickets land on the board in order. */
@media (prefers-reduced-motion: no-preference) {
	.board.is-animating .ticket {
		opacity: 0; transform: translateY(-10px) scale(.98);
		animation: ticket-in .42s cubic-bezier(.2, .8, .2, 1) forwards;
		animation-delay: calc(400ms + var(--i) * 170ms);
	}
}
@keyframes ticket-in { to { opacity: 1; transform: none; } }

@media (max-width: 560px) {
	.board { padding: 12px; }
	.board__grid { grid-template-columns: repeat(5, 132px); overflow-x: auto; padding-bottom: 6px; scroll-snap-type: x mandatory; }
	.board__col { scroll-snap-align: start; min-height: 240px; }
}

/* ---------- Stalls list ---------- */

.stalls { list-style: none; margin: 0; padding: 0; border-top: 2px solid var(--slate); }
.stalls li { padding: 24px 0; border-bottom: 1px solid var(--line); }
.stalls h3 { font-size: 1.3rem; font-weight: 650; margin-bottom: 6px; }
.stalls p { color: var(--slate-2); max-width: 56ch; }
.stalls--compact h3 { margin: 0; font-weight: 550; }

/* ---------- Plans / mix bars ---------- */

.plans { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
@media (max-width: 860px) { .plans { grid-template-columns: minmax(0, 1fr); } }

.plan { background: #fff; border-radius: var(--radius); padding: clamp(24px, 3vw, 36px); border: 1px solid var(--line); }
.plan__who { font-size: .95rem; color: var(--slate-3); margin-bottom: 6px; }
.plan__title { font-stretch: var(--display-stretch); font-weight: 760; font-size: 2rem; margin-bottom: 22px; }
.plan__label { font-size: .9rem; font-weight: 650; color: var(--slate-2); margin: 22px 0 10px; }
.plan__label:first-child { margin-top: 0; }

.mix__bar { display: flex; height: 14px; border-radius: 3px; overflow: hidden; gap: 2px; background: var(--concrete); }
.mix__seg { display: block; height: 100%; }
.mix__seg--google { background: var(--ch-google); }
.mix__seg--seo { background: var(--ch-seo); }
.mix__seg--meta { background: var(--ch-meta); }
.mix__seg--outbound { background: var(--ch-outbound); }
.mix__legend { list-style: none; margin: 10px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 6px 18px; font-size: .88rem; color: var(--slate-2); }
.mix__legend li { display: inline-flex; align-items: center; gap: 7px; }
.mix__dot { display: inline-block; width: 10px; height: 10px; border-radius: 2px; flex: 0 0 auto; }
.mix__pct { font-variant-numeric: tabular-nums; color: var(--slate); font-weight: 600; }

.ticks { list-style: none; margin: 0; padding: 0; }
.ticks li { position: relative; padding: 8px 0 8px 28px; border-bottom: 1px solid var(--concrete-2); }
.ticks li:last-child { border-bottom: 0; }
.ticks li::before {
	content: ""; position: absolute; left: 2px; top: 15px;
	width: 12px; height: 7px; border-left: 2px solid var(--brand); border-bottom: 2px solid var(--brand);
	transform: rotate(-45deg);
}
.ticks--lg li { padding-top: 14px; padding-bottom: 14px; font-size: 1.08rem; }
.ticks--lg li::before { top: 21px; }

/* ---------- Flow (growth system) ---------- */

.flow { list-style: none; margin: 0 0 32px; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); counter-reset: flow; }
.flow__step { position: relative; padding: 26px 28px 0 0; border-top: 3px solid var(--slate); counter-increment: flow; }
.flow__step::before {
	content: counter(flow); position: absolute; top: -15px; left: 0;
	width: 27px; height: 27px; border-radius: 50%;
	background: var(--slate); color: #fff; font-size: .82rem; font-weight: 700;
	display: grid; place-items: center;
}
.flow__step h3 { font-size: 1.3rem; font-weight: 700; }
.flow__step p { color: var(--slate-2); font-size: 1rem; }
.flow__step--end { border-top-color: var(--brand); }
.flow__step--end::before { content: ""; background: var(--hivis); box-shadow: inset 0 0 0 6px var(--slate); }
@media (max-width: 860px) {
	.flow { grid-template-columns: minmax(0, 1fr); gap: 0; }
	.flow__step { border-top: 0; border-left: 3px solid var(--slate); padding: 0 0 28px 30px; }
	.flow__step::before { left: -15px; top: 0; }
	.flow__step--end { border-left-color: var(--brand); }
}

/* ---------- Channels ---------- */

.channels { margin: 0; border-top: 1px solid rgba(255,255,255,.2); }
.channels__row { display: grid; grid-template-columns: 200px minmax(0, 1fr); gap: 24px; padding: 22px 0; border-bottom: 1px solid rgba(255,255,255,.14); }
.channels dt { display: flex; align-items: center; gap: 10px; font-weight: 700; font-size: 1.1rem; color: #fff; }
.channels dd { margin: 0; color: #c2cbd3; }
@media (max-width: 600px) { .channels__row { grid-template-columns: minmax(0, 1fr); gap: 6px; } }

.channels--light { border-top-color: var(--line); margin-top: 24px; }
.channels--light .channels__row { grid-template-columns: 150px minmax(0, 1fr); border-bottom-color: var(--line); padding: 16px 0; }
.channels--light dt { color: var(--slate); font-size: 1rem; }
.channels--light dd { color: var(--slate-2); font-size: .98rem; }

/* ---------- Cases ---------- */

.cases { display: grid; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); gap: 24px; }
.case-card { border-top: 3px solid var(--slate); padding-top: 20px; }
.case-card__industry { font-size: .9rem; color: var(--slate-3); margin-bottom: 4px; }
.case-card__title { font-size: 1.45rem; font-weight: 700; }
.case-card__title a { color: var(--slate); text-decoration: none; }
.case-card__title a:hover { color: var(--brand); }
.case-card__results { display: flex; gap: 28px; margin: 18px 0; }
.case-card__results div { display: flex; flex-direction: column-reverse; }
.case-card__results dd { margin: 0; font-stretch: var(--display-stretch); font-weight: 760; font-size: 2.6rem; line-height: 1; color: var(--brand); font-variant-numeric: tabular-nums; }
.case-card__results dt { font-size: .9rem; color: var(--slate-2); margin-top: 6px; }
.case-card__results--stack { flex-direction: column; gap: 22px; margin-top: 0; }
.case-card__summary { color: var(--slate-2); }
.case-card__channels { font-size: .9rem; color: var(--slate-3); }

/* ---------- Fit ---------- */

.fit { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
.fit__col { background: #fff; border-radius: var(--radius); padding: clamp(24px, 3vw, 36px); }
.fit__col h3 { font-size: 1.3rem; }
.fit__col ul { list-style: none; margin: 16px 0 0; padding: 0; }
.fit__col li { padding: 12px 0 12px 30px; border-top: 1px solid var(--concrete-2); position: relative; }
.fit__col--yes { box-shadow: inset 0 4px 0 var(--brand); }
.fit__col--yes li::before {
	content: ""; position: absolute; left: 3px; top: 19px; width: 12px; height: 7px;
	border-left: 2px solid var(--brand); border-bottom: 2px solid var(--brand); transform: rotate(-45deg);
}
.fit__col--no { background: transparent; border: 1px solid var(--line); }
.fit__col--no li::before,
.fit__col--no li::after {
	content: ""; position: absolute; left: 3px; top: 23px; width: 14px; height: 2px; background: var(--slate-3);
	transform: rotate(45deg);
}
.fit__col--no li::after { transform: rotate(-45deg); }
@media (max-width: 760px) { .fit { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Trades ---------- */

.trades { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 1px solid var(--line); }
.trades li { border-bottom: 1px solid var(--line); }
.trades li:not(:nth-child(3n)) { border-right: 1px solid var(--line); }
.trades__link { display: block; height: 100%; padding: 22px 24px 24px 0; text-decoration: none; color: var(--slate); }
.trades li:not(:nth-child(3n + 1)) .trades__link { padding-left: 24px; }
.trades__name { display: block; font-weight: 700; font-size: 1.15rem; margin-bottom: 4px; }
.trades__line { display: block; color: var(--slate-2); font-size: .95rem; }
.trades__link:hover .trades__name { color: var(--brand); }
@media (max-width: 900px) {
	.trades { grid-template-columns: repeat(2, minmax(0, 1fr)); }
	.trades li:not(:nth-child(3n)) { border-right: 0; }
	.trades li:nth-child(odd) { border-right: 1px solid var(--line); }
	.trades li:not(:nth-child(3n + 1)) .trades__link { padding-left: 0; }
	.trades li:nth-child(even) .trades__link { padding-left: 20px; }
}
@media (max-width: 560px) {
	.trades { grid-template-columns: minmax(0, 1fr); }
	.trades li:nth-child(odd) { border-right: 0; }
	.trades li:nth-child(even) .trades__link { padding-left: 0; }
}

/* ---------- Process ---------- */

.process { list-style: none; margin: 0; padding: 0; counter-reset: step; }
.process__step { position: relative; padding: 0 0 32px 64px; counter-increment: step; }
.process__step::before {
	content: counter(step); position: absolute; left: 0; top: -2px;
	width: 40px; height: 40px; border-radius: 50%;
	border: 2px solid var(--slate); display: grid; place-items: center;
	font-weight: 700; font-size: 1rem; background: inherit;
}
.process__step::after { content: ""; position: absolute; left: 19px; top: 42px; bottom: 4px; width: 2px; background: var(--line); }
.process__step:last-child::after { display: none; }
.process__title { font-size: 1.35rem; font-weight: 700; margin-bottom: 2px; }
.process__when { font-size: .9rem; color: var(--brand); font-weight: 600; margin-bottom: 8px; }
.process__step p { color: var(--slate-2); max-width: 60ch; }
.process__more { margin-top: 10px; }

.process--detailed { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 32px; }
.process--detailed .process__step { padding: 60px 0 0; }
.process--detailed .process__step::after { left: 44px; right: -28px; top: 19px; bottom: auto; width: auto; height: 2px; }
@media (max-width: 980px) {
	.process--detailed { grid-template-columns: minmax(0, 1fr); gap: 0; }
	.process--detailed .process__step { padding: 0 0 36px 64px; }
	.process--detailed .process__step::after { left: 19px; right: auto; top: 42px; bottom: 4px; width: 2px; height: auto; }
}

/* ---------- FAQ ---------- */

.faq { border-top: 2px solid var(--slate); }
.faq__item { border-bottom: 1px solid var(--line); }
.faq__q {
	list-style: none; cursor: pointer; position: relative;
	padding: 20px 44px 20px 0; font-weight: 650; font-size: 1.12rem;
}
.faq__q::-webkit-details-marker { display: none; }
.faq__q::after,
.faq__q::before {
	content: ""; position: absolute; right: 10px; top: 50%; width: 16px; height: 2px; background: var(--slate);
	transition: transform .2s;
}
.faq__q::before { transform: rotate(90deg); }
.faq__item[open] .faq__q::before { transform: rotate(0); }
.faq__a { padding: 0 0 22px; color: var(--slate-2); max-width: 66ch; }
.faq-page { max-width: 860px; }
.faq-page__extra { margin-top: 48px; }

/* ---------- CTA ---------- */

.cta { background: var(--brand); color: #e7efec; padding: clamp(56px, 8vw, 96px) 0; }
.cta__inner { display: grid; grid-template-columns: minmax(0, 1.4fr) minmax(0, 1fr); gap: 40px; align-items: end; }
.cta__heading { color: #fff; font-size: clamp(2.1rem, 4vw, 3.3rem); max-width: 16ch; }
.cta__copy p { max-width: 56ch; font-size: 1.1rem; }
.cta__actions { display: flex; flex-direction: column; align-items: flex-start; gap: 14px; }
.cta__phone { color: #fff; }
.cta__phone:hover { color: var(--hivis); }
@media (max-width: 800px) { .cta__inner { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Page hero ---------- */

.page-hero { padding: clamp(48px, 7vw, 96px) 0 clamp(36px, 5vw, 64px); border-bottom: 1px solid var(--line); }
.page-hero__title { font-size: clamp(2.6rem, 5.4vw, 4.4rem); line-height: 1; max-width: 18ch; margin-bottom: 20px; }
.page-hero__lede { font-size: 1.2rem; color: var(--slate-2); max-width: 60ch; }
.page-hero__crumb { font-size: .95rem; color: var(--slate-3); margin-bottom: 16px; }
.page-hero__crumb a { color: var(--slate-2); }
.page-hero .hero__actions { margin-top: 30px; }
.page-hero--plain .page-hero__title { font-size: clamp(2.2rem, 4.4vw, 3.4rem); }
.page-hero--industry .page-hero__title { max-width: 20ch; }

/* ---------- Growth system page ---------- */

.layers { list-style: none; margin: 0; padding: 0; counter-reset: layer; }
.layers__item {
	display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(24px, 5vw, 80px);
	padding: 36px 0; border-top: 1px solid var(--line); counter-increment: layer;
}
.layers__item:first-child { border-top: 2px solid var(--slate); }
.layers__head .h3::before { content: counter(layer) ". "; color: var(--brand); }
.layers__head .h3 { font-stretch: var(--display-stretch); font-size: 2rem; font-weight: 760; }
.layers__head p { color: var(--slate-2); font-size: 1.1rem; }
@media (max-width: 760px) { .layers__item { grid-template-columns: minmax(0, 1fr); } }

.funnels { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; }
@media (max-width: 900px) { .funnels { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 600px) { .funnels { grid-template-columns: minmax(0, 1fr); } }
.funnel { background: #fff; border-radius: var(--radius); padding: 24px; border: 1px solid var(--line); }
.funnel__trade { font-size: .9rem; color: var(--slate-3); margin-bottom: 6px; }
.funnel__trade a { color: var(--slate-2); }
.funnel__name { font-size: 1.2rem; font-weight: 700; }
.funnel p:last-child { color: var(--slate-2); font-size: .98rem; }
.funnel--feature { border: 0; box-shadow: inset 4px 0 0 var(--brand); background: #fff; }

/* ---------- Industries ---------- */

.industry-list { list-style: none; margin: 0; padding: 0; border-top: 2px solid var(--slate); }
.industry-list__item { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: 32px; padding: 26px 0; border-bottom: 1px solid var(--line); }
.industry-list__name .h3 { margin: 0; font-size: 1.45rem; }
.industry-list__name a { color: var(--slate); text-decoration: none; }
.industry-list__name a:hover { color: var(--brand); text-decoration: underline; }
.industry-list__headline { font-size: 1.08rem; margin-bottom: 14px; }
@media (max-width: 700px) { .industry-list__item { grid-template-columns: minmax(0, 1fr); gap: 10px; } }

.industry-plan { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: 24px; align-items: start; }
.industry-plan__side { display: flex; flex-direction: column; gap: 20px; }
@media (max-width: 860px) { .industry-plan { grid-template-columns: minmax(0, 1fr); } }

.chips { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.chips a {
	display: inline-block; padding: 8px 14px; border: 1px solid var(--line); border-radius: 999px;
	color: var(--slate); text-decoration: none; font-size: .95rem;
}
.chips a:hover { border-color: var(--brand); color: var(--brand); }

/* ---------- Terms (definition grids) ---------- */

.terms { margin: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 clamp(24px, 5vw, 72px); }
.terms > div { padding: 24px 0; border-top: 1px solid var(--line); }
.terms dt { font-weight: 700; font-size: 1.2rem; margin-bottom: 6px; }
.terms dd { margin: 0; color: var(--slate-2); }
@media (max-width: 700px) { .terms { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Apply ---------- */

.apply { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(32px, 6vw, 88px); align-items: start; }
.apply__aside { position: sticky; top: 110px; }
@media (max-width: 900px) {
	.apply { grid-template-columns: minmax(0, 1fr); }
	.apply__aside { position: static; order: 2; }
}
.next { list-style: none; margin: 18px 0 28px; padding: 0; counter-reset: next; }
.next li { position: relative; padding: 0 0 20px 40px; counter-increment: next; }
.next li::before {
	content: counter(next); position: absolute; left: 0; top: 0;
	width: 26px; height: 26px; border-radius: 50%; background: var(--slate); color: #fff;
	display: grid; place-items: center; font-size: .8rem; font-weight: 700;
}
.next strong { display: block; }
.next span { color: var(--slate-2); font-size: .98rem; }
.apply__price { background: var(--concrete); border-radius: var(--radius); padding: 20px; margin-bottom: 20px; }
.apply__price .h4 { margin-bottom: 4px; }
.apply__assure { font-size: .95rem; color: var(--slate-2); }
.apply__call { font-size: .95rem; }

.form__group { border: 0; margin: 0 0 36px; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px 20px; }
.form__legend { font-stretch: var(--display-stretch); font-weight: 760; font-size: 1.6rem; padding: 0; margin-bottom: 16px; grid-column: 1 / -1; }
@media (max-width: 600px) { .form__group { grid-template-columns: minmax(0, 1fr); } }

.field { display: flex; flex-direction: column; gap: 6px; }
.field--wide, .field--textarea, .field--checkboxes { grid-column: 1 / -1; }
.field fieldset { border: 0; margin: 0; padding: 0; }
.field__label { font-weight: 600; font-size: .98rem; padding: 0; }
.field__opt { font-weight: 400; color: var(--slate-3); margin-left: 6px; font-size: .9rem; }

.field input[type="text"],
.field input[type="email"],
.field input[type="tel"],
.field input[type="url"],
.field select,
.field textarea {
	width: 100%; min-height: 50px; padding: 12px 14px;
	font: inherit; font-size: 1rem; color: var(--slate);
	background: #fff; border: 1.5px solid #b9c0b6; border-radius: var(--radius-sm);
	transition: border-color .15s, box-shadow .15s;
}
.field select {
	appearance: none; -webkit-appearance: none; padding-right: 40px;
	background-image: linear-gradient(45deg, transparent 50%, var(--slate) 50%), linear-gradient(135deg, var(--slate) 50%, transparent 50%);
	background-position: calc(100% - 20px) 22px, calc(100% - 14px) 22px;
	background-size: 6px 6px; background-repeat: no-repeat;
}
.field textarea { min-height: 120px; resize: vertical; }
.field input:focus,
.field select:focus,
.field textarea:focus { outline: none; border-color: var(--brand); box-shadow: 0 0 0 3px var(--brand-tint); }
.field--error input,
.field--error select,
.field--error textarea { border-color: #b3261e; }
.field__error { color: #b3261e; font-size: .9rem; margin: 0; }

.field__checks { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 8px 20px; margin-top: 8px; }
@media (max-width: 600px) { .field__checks { grid-template-columns: minmax(0, 1fr); } }
.check { display: flex; align-items: flex-start; gap: 10px; cursor: pointer; padding: 6px 0; }
.check input { width: 20px; height: 20px; margin: 2px 0 0; accent-color: var(--brand); flex: 0 0 auto; }

.form__hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form__submit { display: flex; flex-wrap: wrap; align-items: center; gap: 16px 24px; }
.form__privacy { font-size: .9rem; color: var(--slate-3); max-width: 38ch; margin: 0; }
.btn[disabled] { opacity: .6; cursor: progress; }

.notice { border-radius: var(--radius); padding: 20px 22px; margin-bottom: 32px; border-left: 5px solid; }
.notice:focus { outline: none; }
.notice__title { font-weight: 700; font-size: 1.15rem; margin-bottom: 4px; }
.notice--ok { background: var(--brand-tint); border-color: var(--brand); }
.notice--info { background: #fdf6dc; border-color: var(--hivis); }
.notice--error { background: #fbeaea; border-color: #b3261e; }

/* ---------- Case study ---------- */

.case { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(32px, 6vw, 88px); align-items: start; }
.case__facts { position: sticky; top: 110px; border-top: 3px solid var(--slate); padding-top: 24px; }
.case__meta { margin: 28px 0 0; }
.case__meta div { padding: 12px 0; border-top: 1px solid var(--line); }
.case__meta dt { font-size: .88rem; color: var(--slate-3); }
.case__meta dd { margin: 0; font-weight: 600; }
.case__image { margin: 0 0 32px; }
.case__image img { border-radius: var(--radius); }
@media (max-width: 860px) {
	.case { grid-template-columns: minmax(0, 1fr); }
	.case__facts { position: static; }
}
.quote { margin: 40px 0; padding: 0 0 0 24px; border-left: 4px solid var(--hivis); }
.quote p { font-size: 1.35rem; line-height: 1.4; font-weight: 500; }
.quote cite { font-style: normal; color: var(--slate-2); font-size: .95rem; }

/* ---------- Prose (editor content) ---------- */

.prose { max-width: 70ch; }
.prose h2 { font-size: 1.8rem; font-stretch: var(--display-stretch); font-weight: 760; margin-top: 1.6em; }
.prose h3 { font-size: 1.3rem; margin-top: 1.4em; }
.prose h2:first-child, .prose h3:first-child { margin-top: 0; }
.prose ul, .prose ol { padding-left: 1.3em; margin: 0 0 1em; }
.prose li { margin-bottom: .4em; }
.prose img { border-radius: var(--radius); }
.prose blockquote { margin: 1.5em 0; padding-left: 20px; border-left: 4px solid var(--brand); }
.wrap.prose { max-width: calc(70ch + var(--gutter) * 2); margin-left: auto; margin-right: auto; }

/* ---------- Posts list ---------- */

.posts { list-style: none; margin: 0; padding: 0; max-width: 760px; }
.posts__item { padding: 28px 0; border-bottom: 1px solid var(--line); }
.posts__date { font-size: .9rem; color: var(--slate-3); margin-bottom: 6px; }
.posts__item a { color: var(--slate); text-decoration: none; }
.posts__item a:hover { color: var(--brand); }
.nav-links { display: flex; gap: 12px; margin-top: 32px; }
.page-numbers { padding: 6px 12px; border: 1px solid var(--line); border-radius: var(--radius-sm); text-decoration: none; color: var(--slate); }
.page-numbers.current { background: var(--slate); color: #fff; border-color: var(--slate); }

/* ---------- Footer ---------- */

.site-footer { background: var(--slate); color: #b8c1c9; padding: 72px 0 28px; font-size: .97rem; }
.site-footer a { color: #e3e8ec; text-decoration: none; }
.site-footer a:hover { color: var(--hivis); }
.site-footer__grid { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 2fr) minmax(0, 5fr); gap: 48px; }
.site-footer__name { display: inline-block; font-stretch: var(--display-stretch); font-weight: 800; font-size: 1.9rem; color: #fff !important; margin-bottom: 14px; }
.site-footer__about p { max-width: 38ch; }
.site-footer__contact { margin-top: 18px; line-height: 1.9; }
.site-footer__heading { font-size: .95rem; font-weight: 700; color: #fff; margin-bottom: 14px; }
.site-footer__list { list-style: none; margin: 0; padding: 0; }
.site-footer__list li { padding: 4px 0; }
.site-footer__list--cols { columns: 2; column-gap: 28px; }
.site-footer__base {
	display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap;
	margin-top: 56px; padding-top: 22px; border-top: 1px solid rgba(255,255,255,.12); font-size: .88rem;
}
.site-footer__base p { margin: 0; }
.site-footer__base a + a { margin-left: 18px; }
@media (max-width: 860px) { .site-footer__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } .site-footer__about { grid-column: 1 / -1; } }
@media (max-width: 520px) { .site-footer__grid { grid-template-columns: minmax(0, 1fr); } }

/* ---------- WordPress core ---------- */

.alignwide { max-width: 1000px; }
.alignfull { max-width: none; }
.wp-block-image figcaption, .wp-caption-text { font-size: .9rem; color: var(--slate-3); }

/* Editor-only note (visible to logged-in editors, never to visitors) */
.editor-note {
	margin: 24px 0; padding: 14px 16px; max-width: 70ch;
	background: #fdf6dc; border-left: 4px solid var(--hivis); border-radius: var(--radius-sm);
	font-size: .95rem; color: var(--slate);
}

/* ---------- Industry page (in-depth) ---------- */

.page-hero__kicker {
	font-size: 1.05rem; font-weight: 650; line-height: 1.3;
	color: var(--brand-deep); margin: 0 0 14px; letter-spacing: 0;
}
.page-hero--industry .page-hero__title { margin-top: 0; }

.prose--lede p { font-size: 1.125rem; color: var(--slate-2); }
.industry-sub { margin: 40px 0 12px; }
.stalls__item { margin: 0; font-size: 1.12rem; font-weight: 550; line-height: 1.4; }

.jobs { margin: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0 clamp(24px, 4vw, 48px); }
.jobs__item { padding: 22px 0 26px; border-top: 2px solid var(--slate); }
.jobs__item dt { font-weight: 700; font-size: 1.15rem; margin-bottom: 8px; }
.jobs__item dd { margin: 0; color: var(--slate-2); font-size: .98rem; }
@media (max-width: 900px) { .jobs { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .jobs { grid-template-columns: minmax(0, 1fr); } }

.plan-detail .mix__bar { height: 18px; }
.channel-detail { margin: 28px 0 0; border-top: 1px solid var(--line); }
.channel-detail__row { display: grid; grid-template-columns: 240px minmax(0, 1fr); gap: 24px; padding: 24px 0; border-bottom: 1px solid var(--line); }
.channel-detail dt { display: flex; align-items: center; gap: 10px; font-weight: 700; font-size: 1.1rem; line-height: 1.3; align-self: start; }
.channel-detail dt .mix__dot { display: inline-block; width: 10px; height: 10px; flex: 0 0 10px; }
.channel-detail__pct { font-weight: 600; color: var(--slate-3); font-size: .95rem; font-variant-numeric: tabular-nums; }
.channel-detail dd { margin: 0; color: var(--slate-2); max-width: 68ch; }
@media (max-width: 700px) { .channel-detail__row { grid-template-columns: minmax(0, 1fr); gap: 8px; } }

.terms-box {
	display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 32px;
	margin-top: 48px; padding: clamp(22px, 3vw, 32px); background: var(--concrete); border-radius: var(--radius);
}
.terms-box .h4 { margin-bottom: 14px; }
.terms-box .note { margin-top: 14px; }
@media (max-width: 760px) { .terms-box { grid-template-columns: minmax(0, 1fr); } }

.chips--static span {
	display: inline-block; padding: 6px 12px; border-radius: 999px;
	background: #fff; border: 1px solid var(--line); font-size: .92rem; color: var(--slate);
}
.chips--muted span { background: transparent; border-style: dashed; color: var(--slate-3); text-decoration: line-through; text-decoration-color: rgba(108, 119, 130, .6); }

.funnel-label { color: var(--hivis); font-weight: 600; margin-bottom: 10px; }
.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 16px; counter-reset: fstep; }
.steps__item {
	position: relative; counter-increment: fstep;
	padding: 52px 18px 20px; background: rgba(255, 255, 255, .06); border-radius: var(--radius-sm);
	color: #dfe4e8; font-size: .98rem; line-height: 1.5;
}
.steps__item::before {
	content: counter(fstep); position: absolute; top: 16px; left: 18px;
	width: 26px; height: 26px; border-radius: 50%; display: grid; place-items: center;
	background: var(--hivis); color: var(--slate); font-weight: 700; font-size: .82rem;
}
.steps__outbound { margin-top: 32px; color: #c2cbd3; max-width: 70ch; }
.steps__outbound strong { color: #fff; }
@media (max-width: 1000px) { .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .steps { grid-template-columns: minmax(0, 1fr); } }

.seasons { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0 clamp(20px, 3vw, 40px); }
.seasons__item { padding-top: 20px; border-top: 3px solid var(--slate); }
.seasons__name { font-stretch: var(--display-stretch); font-weight: 760; font-size: 1.6rem; margin-bottom: 8px; }
.seasons__item p { color: var(--slate-2); }
@media (max-width: 860px) { .seasons { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 28px 24px; } }
@media (max-width: 520px) { .seasons { grid-template-columns: minmax(0, 1fr); } }

.terms--single { grid-template-columns: minmax(0, 1fr); }
.section--top-line { border-top: 1px solid var(--line); }

/* Full width (blocks) template: block groups lay out as written. */
.full-width-page .wp-block-group__inner-container { display: contents; }