Vemlo / Client case study
Target Cleaning Services.
A steadier stream of cleaning inquiries, with acquisition efficiency at the center of the campaign.
Commercial cleaning / Google Ads · Microsoft/Bing Ads · Local SEO
Client-owned accounts · No setup fee · Month-to-month
2–3
leads per day
Under $100 qualified lead acquisition cost
The acquisition goal
Create a consistent flow of commercial cleaning opportunities without treating every inquiry as equally valuable.
The approach
A clearer connection between search and opportunity.
The acquisition program combined Google Ads, Microsoft/Bing Ads, and Local SEO to reach businesses looking for cleaning services. The focus was the connection between search intent, the inquiry experience, and the quality of the opportunity.
The reported result
Lead volume reached approximately 2–3 leads per day, with reported qualified lead acquisition cost under $100. These are historical client results, rather than a volume or price commitment for a new campaign.
What to take from this case
Measure the cost of a qualified opportunity alongside total inquiries. Service type, location, and contract fit help distinguish useful commercial requests from unrelated traffic.
Results supplied by Vemlo for this historical client engagement. They are not independently audited here. Dollar-denominated client results retain their original reporting currency; the management plan is priced separately in USD.
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No setup fee · Month-to-month · No sales call required