Industries / Paving
Paving Company Marketing Services.
More of the right work.
Reach commercial property owners, managers, and homeowners looking for the paving services that match your equipment and capacity.
$999 USD / month Ad spend separate
No setup fee · Month-to-month · No sales call required
Google Ads
Lead tracking
Follow-up
Toronto Paving Company / Client case study
5–7 qualified leads per month
Commercial opportunities where the right project matters more than a high volume of small inquiries.
Historical client results. Outcomes vary. This is not a forecast for the $999 Google Ads plan.
Where acquisition gets off track
Better-fit inquiries start with a more specific plan.
01
Residential driveways mixed into commercial campaigns.
We account for this when choosing search intent, writing the offer, and deciding which inquiries matter.
02
Small repairs below your project minimum.
We account for this when choosing search intent, writing the offer, and deciding which inquiries matter.
03
Unqualified inquiries with no decision authority.
We account for this when choosing search intent, writing the offer, and deciding which inquiries matter.
01 / Google Ads strategy
Meet buyers at the right moment.
Commercial asphalt, parking lots, driveways, repairs, and interlocking should not all compete for the same budget. We organize campaigns around project type and buyer intent, with geographic targeting that reflects mobilization costs and service reach.
Examples of relevant search intent
“commercial paving company”
“parking lot resurfacing contractor”
“asphalt paving estimate”
Illustrative searches. Actual keywords, volume, and costs are reviewed for your market.
02 / Conversion
Make the next step easy.
Explain the project types you handle, service area, site-assessment process, and relevant proof. Commercial buyers may need to understand access planning, scheduling, and the scope of the estimate before they inquire.
A focused campaign landing page is included when needed. We can also improve the relevant page on your existing site. The goal is a clear inquiry path that matches the search.
03 / Lead quality
Give your team useful context.
Capture property type, approximate area or scope, location, timeline, and the requester’s role. Track site visits and qualified project opportunities separately from general form volume.
Calls and forms connect to campaign reporting. A simple lead workflow helps your team record what happened after the inquiry and gives us feedback for optimization.
Optional growth channels
Add reach with a clear purpose.
SEARCH & MAPS
SEO & Local SEO
Build substantial commercial-service content and project examples. Local visibility should support actual operating areas, while commercial pages answer questions a property manager needs resolved.
FACEBOOK & INSTAGRAM
Meta Ads
Use relevant finished-project imagery to build awareness or retarget interested visitors. Larger commercial opportunities can have longer decision cycles, so evaluate the channel accordingly.
These are separately scoped services. Your Google Ads management plan remains the core offer.
Simple, transparent pricing
One clear plan.
A team behind it.
You own your ad account.
We handle the daily work.
- No setup fee. Month-to-month.
- Client-owned Google Ads account.
- No mandatory sales call.
Plan for $3,000+ USD/month in advertising, based on your services, market, and goals. Paid directly to Google.
The core offer / Clear monthly pricing
Google Ads Management
$999 USD / month
No setup fee. Month-to-month.
- Campaign setup & management
- Search campaign optimization
- Call & form conversion tracking
- Landing page when needed
- Ongoing page optimization
- Lead filtering
- Mini CRM / lead dashboard
- Email and/or SMS notifications
Advertising spend is separate and paid directly to Google. Standard plan supports up to $10,000 USD/month in ad spend. Larger accounts: custom scope and pricing.
Need more reach?
SEO and Meta Ads are available separately.
FAQs
Clear answers.
No agency runaround.
Straight answers before you get started.
Can you focus on commercial paving projects?
Yes. Commercial intent, project qualifications, landing pages, and reporting can be kept separate from residential driveway work.
How will you decide which leads are qualified?
Capture property type, approximate area or scope, location, timeline, and the requester’s role. Track site visits and qualified project opportunities separately from general form volume. We agree on practical qualification criteria before assessing performance.
Do you guarantee a number of new customers?
No. Search demand, competition, budget, offer quality, and your follow-up all influence the outcome. We use actual campaign and lead data to make decisions.
Do I need a new website?
Usually, no. We assess the pages your advertising will send people to. If your existing site can do the job, we use it. If it cannot, a focused landing page may be the better next step.
Is a sales call required?
No. You can share your business details and complete onboarding in the Vemlo app. If a conversation would help, you can ask for one, but it is not a condition of getting started.
Ready to grow
Your next customer is already searching.
Let’s make sure they find you. Start with Google Ads, clear pricing, and a team that handles the work.
No setup fee · Month-to-month · No sales call required