Vemlo / Client case study
Toronto Paving Company.
Commercial opportunities where the right project matters more than a high volume of small inquiries.
Commercial paving / Paid search · Organic search visibility
Client-owned accounts · No setup fee · Month-to-month
$150K
average project / customer value
5–7 qualified leads per month
The acquisition goal
Generate qualified commercial paving opportunities from buyers whose projects match the company’s capabilities.
The approach
A clearer connection between search and opportunity.
The acquisition focus was commercial intent, supported by paid and organic search visibility. Clear service relevance and conversion-focused inquiry paths helped connect the company with buyers researching commercial paving work.
The reported result
The reported outcome was approximately 5–7 qualified leads per month, with average project/customer value around $150,000. The company also achieved a #1 Google ranking for “Commercial Paving Company.” Rankings vary by location and date. Project value is not the revenue generated by each lead.
What to take from this case
Judge lead volume in the context of deal size, capacity, and the sales cycle. A smaller number of suitable commercial projects can be more relevant than a large number of low-fit requests.
Results supplied by Vemlo for this historical client engagement. They are not independently audited here. Dollar-denominated client results retain their original reporting currency; the management plan is priced separately in USD.
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