The approach
Hotel PPC, managed to leads and revenue
Hotel PPC starts with protecting your brand from OTAs. We run brand, destination and Google Hotel campaigns and track bookings in your booking engine.
Campaigns we run
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Google Search ads
Brand protection and destination, event and occasion keywords.
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Google Hotel and things-to-do ads
Direct booking links where travelers compare options.
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Meta ads
Seasonal offers, events and retargeting to past visitors.
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Landing pages
Pages for packages, events and offers with clear booking paths.
What makes it different
Where Hotel ad budgets get wasted
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01
OTA and directory competition
Brand campaigns stop OTAs and directories from taking your own bookings.
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02
Seasonality
Budgets shift with booking windows, not stay dates.
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03
Booking engine tracking
Cross-domain tracking ties ad spend to booking revenue.
Included
What PPC management includes
- Account audit and strategy
- Campaign, ad group and ad copy build
- Call, form and CRM conversion tracking
- Landing pages built to convert
- Weekly search term and bid management
- Monthly lead and revenue report
- Ads run in accounts you own
Reporting
What we measure
- Direct bookings from ads
- Cost per qualified lead
- Revenue and return on ad spend
- Wasted spend removed
Process
How we take over your ads
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01 Week 1
Account audit
We review your current campaigns, search terms, tracking and landing pages to find wasted spend and missed demand.
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02 Weeks 2–3
Tracking and build
Call, form and CRM conversion tracking first, then campaigns, ads and landing pages built around the leads you want.
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03 Month 1–2
Launch and learn
Daily checks while campaigns learn: search terms, bids, budgets and lead quality, adjusted fast.
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04 Ongoing
Optimize and scale
Monthly reporting in leads, cost per lead and revenue, with budget moved to what works and SEO taking over the terms it can win.
One plan, three channels
More growth services for hotels
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Long-term growth
Hotel SEO
Rank in the map pack, on page one and in AI answers, and win exclusive leads that keep coming month after month.
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Hotel Website Design
A custom, fast site built to rank and convert, so every visit from search and ads has a better chance of becoming a lead.
FAQs
Hotel PPC Management questions
How much should hotels spend on PPC?
It depends on your market, click costs and how many leads you can handle. We recommend a starting budget after the audit, based on the cost per lead we expect, and adjust once real data comes in. Ad spend is paid directly to Google, Meta or Microsoft from your own accounts.
Who owns the ad accounts?
You do. Campaigns run in accounts in your name, so the history, data and audiences stay with you.
Should we run PPC or SEO?
Usually both, in that order of urgency. PPC produces leads right away while SEO builds. As organic rankings grow, we shift ad budget away from terms you already win for free.
Work with Vemlo
Talk to us about Hotel PPC Management.
Tell us about your business and current ads. We will review your account and market before we speak and show you where the budget should go.