The approach
Landscaping PPC, managed to leads and revenue
Landscaping ads should start before the season. We launch design-build campaigns in late winter, run maintenance and snow contracts for commercial buyers separately and cut spend on low-value one-off requests.
Campaigns we run
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Google Search ads
Emergency and high-ticket service keywords, split by service and town, with negative keywords that keep tire-kickers out.
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Local Services Ads
Google Guaranteed or Screened setup, review strategy and lead disputes, so you pay for real jobs.
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Performance Max
Used carefully, fed with booked-job conversions so it finds homeowners, not cheap clicks.
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Meta lead ads
Seasonal and replacement offers for homeowners in your area, with instant follow-up.
What makes it different
Where Landscaping ad budgets get wasted
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01
Expensive clicks
Home service keywords cost more every year. We bid on the jobs that pay and cut the ones that do not.
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02
Calls, not forms
Most leads call. Call tracking and recording show which keywords book jobs.
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03
Service area waste
Tight location targeting stops spend on towns you do not serve.
Included
What PPC management includes
- Account audit and strategy
- Campaign, ad group and ad copy build
- Call, form and CRM conversion tracking
- Landing pages built to convert
- Weekly search term and bid management
- Monthly lead and revenue report
- Ads run in accounts you own
Reporting
What we measure
- Booked jobs from ads
- Cost per qualified lead
- Revenue and return on ad spend
- Wasted spend removed
Process
How we take over your ads
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01 Week 1
Account audit
We review your current campaigns, search terms, tracking and landing pages to find wasted spend and missed demand.
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02 Weeks 2–3
Tracking and build
Call, form and CRM conversion tracking first, then campaigns, ads and landing pages built around the leads you want.
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03 Month 1–2
Launch and learn
Daily checks while campaigns learn: search terms, bids, budgets and lead quality, adjusted fast.
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04 Ongoing
Optimize and scale
Monthly reporting in leads, cost per lead and revenue, with budget moved to what works and SEO taking over the terms it can win.
One plan, three channels
More growth services for landscaping companies
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Long-term growth
Landscaping SEO
Rank in the map pack, on page one and in AI answers, and win exclusive leads that keep coming month after month.
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Landscaping Website Design
A custom, fast site built to rank and convert, so every visit from search and ads has a better chance of becoming a lead.
FAQs
Landscaping PPC Management questions
How much should landscaping companies spend on PPC?
It depends on your market, click costs and how many leads you can handle. We recommend a starting budget after the audit, based on the cost per lead we expect, and adjust once real data comes in. Ad spend is paid directly to Google, Meta or Microsoft from your own accounts.
Who owns the ad accounts?
You do. Campaigns run in accounts in your name, so the history, data and audiences stay with you.
Should we run PPC or SEO?
Usually both, in that order of urgency. PPC produces leads right away while SEO builds. As organic rankings grow, we shift ad budget away from terms you already win for free.
Work with Vemlo
Talk to us about Landscaping PPC Management.
Tell us about your business and current ads. We will review your account and market before we speak and show you where the budget should go.