The approach
Senior Living PPC, managed to leads and revenue
Senior living PPC competes with referral directories. We bid on care-level and local searches, write ads for adult children and optimize for tour requests.
Campaigns we run
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Google Search ads
Treatment and condition keywords with ads that match each service and location.
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Performance Max
Fed with booked-appointment conversions, never with patient information.
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Meta ads
Awareness and offer campaigns within healthcare advertising policies.
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Landing pages
A page per treatment that answers cost, candidacy and next steps.
What makes it different
Where Senior Living ad budgets get wasted
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01
Healthcare ad policies
Google and Meta restrict health ads. We build campaigns that stay approved.
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02
Privacy
Conversion tracking is set up so no protected health information reaches ad platforms.
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03
High-value treatments
Budgets go to the procedures that drive production, not low-value visits.
Included
What PPC management includes
- Account audit and strategy
- Campaign, ad group and ad copy build
- Call, form and CRM conversion tracking
- Landing pages built to convert
- Weekly search term and bid management
- Monthly lead and revenue report
- Ads run in accounts you own
Reporting
What we measure
- New patients from ads
- Cost per qualified lead
- Revenue and return on ad spend
- Wasted spend removed
Process
How we take over your ads
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01 Week 1
Account audit
We review your current campaigns, search terms, tracking and landing pages to find wasted spend and missed demand.
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02 Weeks 2–3
Tracking and build
Call, form and CRM conversion tracking first, then campaigns, ads and landing pages built around the leads you want.
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03 Month 1–2
Launch and learn
Daily checks while campaigns learn: search terms, bids, budgets and lead quality, adjusted fast.
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04 Ongoing
Optimize and scale
Monthly reporting in leads, cost per lead and revenue, with budget moved to what works and SEO taking over the terms it can win.
One plan, three channels
More growth services for senior living communities
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Long-term growth
Senior Living SEO
Rank in the map pack, on page one and in AI answers, and win exclusive leads that keep coming month after month.
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Senior Living Website Design
A custom, fast site built to rank and convert, so every visit from search and ads has a better chance of becoming a lead.
FAQs
Senior Living PPC Management questions
How much should senior living communities spend on PPC?
It depends on your market, click costs and how many leads you can handle. We recommend a starting budget after the audit, based on the cost per lead we expect, and adjust once real data comes in. Ad spend is paid directly to Google, Meta or Microsoft from your own accounts.
Who owns the ad accounts?
You do. Campaigns run in accounts in your name, so the history, data and audiences stay with you.
Should we run PPC or SEO?
Usually both, in that order of urgency. PPC produces leads right away while SEO builds. As organic rankings grow, we shift ad budget away from terms you already win for free.
Work with Vemlo
Talk to us about Senior Living PPC Management.
Tell us about your business and current ads. We will review your account and market before we speak and show you where the budget should go.