The approach
Software Development PPC, managed to leads and revenue
Software development PPC is global and crowded. We focus on technology and industry niches and qualify on project size before the click.
Campaigns we run
-
Google Search ads
High-intent category, competitor and alternative keywords.
-
LinkedIn Ads
Targeting by job title, company size and industry for B2B buyers.
-
Retargeting
Bringing back trial users and pricing-page visitors.
-
Landing pages
Pages per use case and competitor that convert clicks into demos.
What makes it different
Where Software Development ad budgets get wasted
-
01
Clicks are not pipeline
We optimize to demos, trials and opportunities synced from your CRM.
-
02
Competitor bidding
Competitor campaigns need sharp positioning to be worth the cost.
-
03
Long sales cycles
Offline conversion imports credit ads for deals that close later.
Included
What PPC management includes
- Account audit and strategy
- Campaign, ad group and ad copy build
- Call, form and CRM conversion tracking
- Landing pages built to convert
- Weekly search term and bid management
- Monthly lead and revenue report
- Ads run in accounts you own
Reporting
What we measure
- Demos and sign-ups from ads
- Cost per qualified lead
- Revenue and return on ad spend
- Wasted spend removed
Process
How we take over your ads
-
01 Week 1
Account audit
We review your current campaigns, search terms, tracking and landing pages to find wasted spend and missed demand.
-
02 Weeks 2–3
Tracking and build
Call, form and CRM conversion tracking first, then campaigns, ads and landing pages built around the leads you want.
-
03 Month 1–2
Launch and learn
Daily checks while campaigns learn: search terms, bids, budgets and lead quality, adjusted fast.
-
04 Ongoing
Optimize and scale
Monthly reporting in leads, cost per lead and revenue, with budget moved to what works and SEO taking over the terms it can win.
One plan, three channels
More growth services for software development firms
-
Long-term growth
Software Development SEO
Rank in the map pack, on page one and in AI answers, and win exclusive leads that keep coming month after month.
-
Software Development Website Design
A custom, fast site built to rank and convert, so every visit from search and ads has a better chance of becoming a lead.
FAQs
Software Development PPC Management questions
How much should software development firms spend on PPC?
It depends on your market, click costs and how many leads you can handle. We recommend a starting budget after the audit, based on the cost per lead we expect, and adjust once real data comes in. Ad spend is paid directly to Google, Meta or Microsoft from your own accounts.
Who owns the ad accounts?
You do. Campaigns run in accounts in your name, so the history, data and audiences stay with you.
Should we run PPC or SEO?
Usually both, in that order of urgency. PPC produces leads right away while SEO builds. As organic rankings grow, we shift ad budget away from terms you already win for free.
Work with Vemlo
Talk to us about Software Development PPC Management.
Tell us about your business and current ads. We will review your account and market before we speak and show you where the budget should go.