The approach
Family Law PPC, managed to leads and revenue
Family law PPC needs a careful tone and smart targeting. We separate divorce, custody and support campaigns and prioritize complex and high-asset matters.
Campaigns we run
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Google Search ads
Practice-area and issue keywords with tight match types and strong negatives.
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Local Services Ads
Google Screened setup where available, with review and intake strategy.
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Microsoft Ads
Lower-cost clicks from an older, higher-income audience.
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Remarketing
Staying in front of prospects who researched but did not call.
What makes it different
Where Family Law ad budgets get wasted
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01
Some of the costliest clicks online
Every wasted click hurts. We cut search terms that never become clients.
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02
Intake decides ROI
Call tracking shows missed calls and which campaigns sign clients.
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03
Advertising rules
Ads and landing pages follow professional advertising rules.
Included
What PPC management includes
- Account audit and strategy
- Campaign, ad group and ad copy build
- Call, form and CRM conversion tracking
- Landing pages built to convert
- Weekly search term and bid management
- Monthly lead and revenue report
- Ads run in accounts you own
Reporting
What we measure
- Consultations from ads
- Cost per qualified lead
- Revenue and return on ad spend
- Wasted spend removed
Process
How we take over your ads
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01 Week 1
Account audit
We review your current campaigns, search terms, tracking and landing pages to find wasted spend and missed demand.
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02 Weeks 2–3
Tracking and build
Call, form and CRM conversion tracking first, then campaigns, ads and landing pages built around the leads you want.
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03 Month 1–2
Launch and learn
Daily checks while campaigns learn: search terms, bids, budgets and lead quality, adjusted fast.
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04 Ongoing
Optimize and scale
Monthly reporting in leads, cost per lead and revenue, with budget moved to what works and SEO taking over the terms it can win.
One plan, three channels
More growth services for family law firms
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Long-term growth
Family Law SEO
Rank in the map pack, on page one and in AI answers, and win exclusive leads that keep coming month after month.
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Family Law Website Design
A custom, fast site built to rank and convert, so every visit from search and ads has a better chance of becoming a lead.
FAQs
Family Law PPC Management questions
How much should family law firms spend on PPC?
It depends on your market, click costs and how many leads you can handle. We recommend a starting budget after the audit, based on the cost per lead we expect, and adjust once real data comes in. Ad spend is paid directly to Google, Meta or Microsoft from your own accounts.
Who owns the ad accounts?
You do. Campaigns run in accounts in your name, so the history, data and audiences stay with you.
Should we run PPC or SEO?
Usually both, in that order of urgency. PPC produces leads right away while SEO builds. As organic rankings grow, we shift ad budget away from terms you already win for free.
Work with Vemlo
Talk to us about Family Law PPC Management.
Tell us about your business and current ads. We will review your account and market before we speak and show you where the budget should go.