Real Estate PPC Management

PPC management for real estate teams and brokerages that brings in qualified consultations

Google Ads for real estate teams and brokerages: practice-area campaigns, intake tracking and landing pages that turn costly clicks into clients.

Get a PPC audit Campaigns we run
5.0 on Google 5.0 on Clutch

The approach

Real Estate PPC, managed to leads and revenue

Real estate PPC is strongest on seller searches. We run home valuation and listing campaigns, retarget past visitors and track leads into your CRM.

Campaigns we run

  • Google Search ads

    Practice-area and issue keywords with tight match types and strong negatives.

  • Local Services Ads

    Google Screened setup where available, with review and intake strategy.

  • Microsoft Ads

    Lower-cost clicks from an older, higher-income audience.

  • Remarketing

    Staying in front of prospects who researched but did not call.

What makes it different

Where Real Estate ad budgets get wasted

  1. 01

    Some of the costliest clicks online

    Every wasted click hurts. We cut search terms that never become clients.

  2. 02

    Intake decides ROI

    Call tracking shows missed calls and which campaigns sign clients.

  3. 03

    Advertising rules

    Ads and landing pages follow professional advertising rules.

Included

What PPC management includes

  • Account audit and strategy
  • Campaign, ad group and ad copy build
  • Call, form and CRM conversion tracking
  • Landing pages built to convert
  • Weekly search term and bid management
  • Monthly lead and revenue report
  • Ads run in accounts you own

Reporting

What we measure

  • Consultations from ads
  • Cost per qualified lead
  • Revenue and return on ad spend
  • Wasted spend removed

Process

How we take over your ads

  1. 01 Week 1

    Account audit

    We review your current campaigns, search terms, tracking and landing pages to find wasted spend and missed demand.

  2. 02 Weeks 2–3

    Tracking and build

    Call, form and CRM conversion tracking first, then campaigns, ads and landing pages built around the leads you want.

  3. 03 Month 1–2

    Launch and learn

    Daily checks while campaigns learn: search terms, bids, budgets and lead quality, adjusted fast.

  4. 04 Ongoing

    Optimize and scale

    Monthly reporting in leads, cost per lead and revenue, with budget moved to what works and SEO taking over the terms it can win.

One plan, three channels

More growth services for real estate teams and brokerages

  • Long-term growth

    Real Estate SEO

    Rank in the map pack, on page one and in AI answers, and win exclusive leads that keep coming month after month.

  • Real Estate Website Design

    A custom, fast site built to rank and convert, so every visit from search and ads has a better chance of becoming a lead.

FAQs

Real Estate PPC Management questions

How much should real estate teams and brokerages spend on PPC?

It depends on your market, click costs and how many leads you can handle. We recommend a starting budget after the audit, based on the cost per lead we expect, and adjust once real data comes in. Ad spend is paid directly to Google, Meta or Microsoft from your own accounts.

Who owns the ad accounts?

You do. Campaigns run in accounts in your name, so the history, data and audiences stay with you.

Should we run PPC or SEO?

Usually both, in that order of urgency. PPC produces leads right away while SEO builds. As organic rankings grow, we shift ad budget away from terms you already win for free.

PPC for more Professional Services industries

Work with Vemlo

Talk to us about Real Estate PPC Management.

Tell us about your business and current ads. We will review your account and market before we speak and show you where the budget should go.

Work with us Or call 1-855-758-3656