SAAS MARKETING STRATEGY · B2B & B2C
Know where to focus your marketing.
Decide who to target, how to explain your product’s value, and where to invest your budget. We bring customer research, positioning, and channel priorities into a practical plan with clear actions and measures of success.
What’s your next marketing decision?
Understand Your Buyer
Clarify who you want to reach, what they need, and why they would choose your software.
Set Your Priorities
Decide which audiences, messages, and channels deserve attention first.
Give Your Team a Plan
Define the next actions, responsibilities, and measures of progress.
WHAT YOUR PLAN INCLUDES
Turn your goals into a practical marketing plan.
Know what to do next and why.
Get clear recommendations for where to put your team’s time and marketing budget. Each priority includes the reasoning, the work involved, and how we’ll assess progress.
Choose what comes first
Prioritize opportunities based on customer needs, business goals, available evidence, and the resources needed to act.
Define the work and responsibilities
Outline the actions, who will handle them, and what support is needed from your marketing, sales, or product team.
Set clear review points
Agree on what to measure and when to review it, so your team can decide what to continue, adjust, or pause.
WHEN A CLEARER STRATEGY HELPS
Know your next move.
WHAT THE ENGAGEMENT COVERS
SaaS marketing strategy services.
From research to a plan your team can use.
Focus on the decisions your business needs to make. Before starting, we agree on the research, deliverables, and input needed from your team.
Customer & market research
Review your product, customers, competitors, and available feedback. Identify which audiences to prioritize, what they need, and what influences their buying decisions.
What you get: Priority customer groups, buying needs, and findings that need further research.
Positioning & messaging
Clarify who your software helps, the problems it solves, and why buyers should choose it. Develop messages supported by your product’s strengths and customer evidence.
What you get: Positioning recommendations and core messages for your website, ads, and content.
Acquisition & conversion review
Map how people find, evaluate, try, and buy your software. Review available data to identify where potential customers drop off and what needs closer investigation.
What you get: A prioritized review of conversion barriers, tracking gaps, and questions to investigate.
Channel & budget planning
Assess SEO, content, paid search, and paid social against your audience, goals, and resources. Recommend where to invest, what to test, and which website improvements may be needed first.
What you get: Channel priorities, proposed budget allocations, and the reasoning behind them.
Goals & measurement
Agree on what meaningful progress looks like for your business, from qualified opportunities to paying customers. Identify the tracking needed to assess those outcomes.
What you get: A measurement plan covering key metrics, data sources, and review points.
Execution roadmap
Put the work in priority order and identify who will handle it. Clarify the inputs, approvals, and support needed from your marketing, sales, or product team.
What you get: An action plan with priorities, proposed responsibilities, and progress checks.
Know what the plan is based on.
We explain which recommendations are supported by research and data, which rely on assumptions, and what needs testing before you commit more time or budget.
BUILT AROUND YOUR BUSINESS MODEL
Your sales model shapes the strategy.
Whether customers buy through a sales conversation, sign up themselves, or use both routes, we plan around how they evaluate your software and decide to pay.
SOFTWARE FOR BUSINESSES
B2B SaaS marketing strategy
Identify the businesses you want to reach and the people involved in choosing your software. Plan messaging and channels around their questions, evaluation process, and route to purchase.
Planning priorities: Customer fit, qualified sales opportunities or self-service purchases, sales-cycle length, and acquisition costs.
SOFTWARE FOR CONSUMERS
B2C SaaS marketing strategy
Reach people with a clear need for your software and give them a reason to try or buy it. Plan acquisition around the product’s value, the signup experience, and what helps users become paying customers.
Planning priorities: Audience demand, signup-to-purchase conversion, acquisition costs, and customer value, including retention for subscription products.
HOW WE WORK
Understand your business.
Build the plan together.
01
Discover
Review your product, customers, goals, and current marketing. Gather available data and feedback, then identify the questions we need to answer before recommending a direction.
02
Set priorities
Compare the options and agree on where to focus. Recommend audiences, messages, channels, and budgets that reflect your goals and the resources available.
03
Prepare for action
Walk your team through the recommendations, agree on responsibilities, and put the work in order. Define when to review progress and how results will guide future decisions.
Let’s build your marketing strategy
We work with your available analytics, campaign results, customer feedback, pricing, and sales information. Before starting, we agree on the access and input needed from your team.
FROM STRATEGY TO DELIVERY
Choose how to put your plan into action.
YOUR TEAM IMPLEMENTS
A strategy your team can follow.
Get a prioritized action plan with clear recommendations, the reasoning behind them, and what your team needs to get started. We walk you through the plan so you can put it into practice.
A good fit when you have people ready to handle the work and need direction or an outside perspective.
VEMLO HELPS IMPLEMENT
Strategy with hands-on support.
Work with Vemlo to carry out agreed priorities across SEO, paid advertising, content, and conversion optimization. We can manage specific channels while working alongside your team.
Your proposal sets out responsibilities and fees for ongoing work. Advertising spend is separate from strategy and management fees.
CONNECTED SERVICES
Put your marketing priorities into practice.
QUESTIONS, ANSWERED
Before we get started.
Scope, pricing, and working with your team.
What do we receive from a strategy engagement?
Depending on your scope, the plan can include audience priorities, positioning and messaging, a conversion review, channel and budget recommendations, and an action roadmap. Your proposal specifies the deliverables and level of detail before work begins..
How much does a SaaS marketing strategy cost?
Pricing depends on the research needed, the markets and audiences covered, and the depth of the plan. We agree on deliverables and fees before starting. Implementation, ongoing management, and advertising spend are priced separately.
Can we hire Vemlo for strategy without ongoing management?
Yes. You can hire us for a standalone strategy that your team implements. We walk you through the recommendations and priorities. If you also want help carrying out the plan, we can agree on a separate scope.
Do you help with SaaS go-to-market strategy?
Yes. We help define who to target, how to present your product, and which channels to test when launching a product or entering a new market. Where customer evidence is limited, we identify the assumptions to test before increasing investment.
What information do you need from us?
We start with your product, customers, goals, and current marketing. Useful inputs include analytics, campaign results, customer feedback, pricing, and sales data. We agree on the access and input needed from your team before starting.
What if our data is incomplete?
We work with what you have, identify important gaps, and explain where recommendations rely on assumptions. The plan can include tracking improvements, customer research, or focused tests to help you make better-informed decisions.
Can you work with our existing marketing, sales, and product teams?
Yes. We work with your team to agree on priorities, responsibilities, and the support needed to carry out the plan. Vemlo can also manage agreed marketing channels alongside your internal team.
LET’S TALK ABOUT YOUR SAAS MARKETING
Where should your marketing go from here?
Whether you’re launching, rethinking your approach, or preparing to invest more, we’ll discuss where you need direction and whether Vemlo is the right fit.
Start with your biggest marketing question.
Share your website, what you’ve tried, and what you want to achieve. We’ll discuss your priorities and the support your team needs.
Prefer email? info@vemlo.com