PPC management
PPC management measured in leads and revenue, not clicks.
Google Ads, Local Services Ads, Microsoft, LinkedIn and Meta campaigns managed to qualified leads and revenue. Ads bring in leads now; as organic rankings grow, we move budget away from searches you already win for free.
Platforms
Every platform where your buyers are searching.
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Google Search ads
High-intent keywords, tight match types and negatives, ads and landing pages per service.
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Local Services Ads
Google Guaranteed and Google Screened setup, reviews and lead disputes.
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Shopping & Performance Max
Product feeds, asset groups and clean conversion data for e-commerce and lead gen.
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Microsoft Ads
Lower-cost clicks from a different, often higher-income audience.
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LinkedIn Ads
B2B targeting by job title, company size and industry.
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Meta ads
Lead ads, offers and retargeting on Facebook and Instagram.
PPC + SEO
Paid and organic, run as one plan.
Most businesses hire one agency for ads and another for SEO, and the two never talk. We use ad data to choose which pages to rank, and rankings to cut what you pay for clicks.
- Search term data from ads feeds the SEO keyword plan
- Ads cover high-value terms while rankings build
- Budget shifts away from terms you rank for
- One report for organic and paid leads
- Landing pages that work for both
- Ads run in accounts you own
Process
How we take over your ads
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01 Week 1
Account audit
We review your current campaigns, search terms, tracking and landing pages to find wasted spend and missed demand.
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02 Weeks 2–3
Tracking and build
Call, form and CRM conversion tracking first, then campaigns, ads and landing pages built around the leads you want.
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03 Month 1–2
Launch and learn
Daily checks while campaigns learn: search terms, bids, budgets and lead quality, adjusted fast.
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04 Ongoing
Optimize and scale
Monthly reporting in leads, cost per lead and revenue, with budget moved to what works and SEO taking over the terms it can win.
By industry
PPC management by industry
Home Services
- HVAC PPC
- Plumber PPC
- Roofing PPC
- Electrician PPC
- Landscaping PPC
- Pest Control PPC
- Cleaning Company PPC
- Painting Company PPC
- Kitchen Remodeling PPC
- Bathroom Remodeling PPC
- General Contractor PPC
- Concrete Contractor PPC
- Paving Company PPC
- Restoration Company PPC
- Garage Door PPC
- Moving Company PPC
- Solar Company PPC
- Home Builder PPC
Healthcare & Wellness
Professional Services
Technology
E-Commerce
B2B & Industrial
Accommodations & Entertainment
FAQs
PPC management questions
How much should businesses spend on PPC?
It depends on your market, click costs and how many leads you can handle. We recommend a starting budget after the audit, based on the cost per lead we expect, and adjust once real data comes in. Ad spend is paid directly to Google, Meta or Microsoft from your own accounts.
Who owns the ad accounts?
You do. Campaigns run in accounts in your name, so the history, data and audiences stay with you.
Should we run PPC or SEO?
Usually both, in that order of urgency. PPC produces leads right away while SEO builds. As organic rankings grow, we shift ad budget away from terms you already win for free.
Work with Vemlo
Find out where your ad budget is going.
Tell us about your business and current campaigns. We will review your account before we speak and show you what to cut, what to scale and where SEO can take over.